January 21, 2009
What Investors Look for Before They Hand You the Cash...
Mapping Out Your Passion... How Going Low-Tech Could
Mean Big Bucks... Finding Your Grant Source... and More.
** What Investors Look for Before They Hand You the Cash
By Adrian Newman, Founder of e-Wealth Daily
The difference between a good idea and a great idea is that
great ideas are more than likely to get the capital injection to
make them come to life in the form of a live business. But,
great ideas can still be stopped in their tracks if you aren't
giving your investors the inspiration they need to dig deep into
their pockets.
What I mean by inspiration is not the fancy business cards you
hand out at networking sessions or the cool corporate identity
package with the knock-your-socks-off logo design and award-winning slogan. Investors want to know how your idea is going
to make money and the time-frame. Bottom line: they want to
see a properly brainstormed financial plan and the right people
who will make it profitable. So, let's take a look at the
ingredients to a successful plan.
Create a business start-up budget: This may take you some
time, as you think through all the angles of your business idea.
But the operative word here is "budget." Do you really need to
rent an office and hire a few employees or can you save some
money and run a home office for the first six months and hire
out as you need the help? You may discover, in fact, that the
total amount of money you need is more than what you
planned for.
Make sure your financial forecast is on-target: Business
consultants in the past have said that investors prefer "conservative" forecasts — your five-year sales and expenses
sheet that will show the progress of your business from month
to month. I disagree. Don't go above the bar (being optimistic)
or below the bar (being conservative). Be as on-target as
possible. The way to do that is to do your research and be
honest with your projections. If your business may lose money
in the first two years, don't be afraid to show it. But also don't
forget to show how you plan on getting in the black in years
three to five!
Write your business plan with a money focus: Your business
plan should have all the required sections, but it's how those
sections read that will entice or bore your investors. Business is
not about how many pretty postcards you'll be importing in
your gift store, but how many of them you can sell. Keep the
money focus always in perspective, because that's what your
money lenders want to see.
Have the right people on your management team: This is
probably the most overlooked and under-emphasized section in
the business plan. The management team consists of the people
who are going to help you make the business successful. If you
plan to be the only person — the CEO, CFO, VP of Marketing
and Sales and Distributor all rolled into one — in the business,
you might as well kiss your money goodbye. Investors want to
know that there are other experienced people interested in
joining forces with you to make your idea a runaway success.
The management team may or may not be the actual investors
in the company. If not, try to find experts in such areas as
finance, management, sales and marketing, as well as anyone
who knows your business model inside and out.
Be a motivated, excited founder who wants to succeed: Last,
but definitely not least, your investors will see you as their
primary investment. So, if you want to seal the deal, your
excitement and enthusiasm for the business should be
contagious. In your investors' eyes, this may not translate
directly into short-term dollars, but it can definitely be cash in
the bank for long-term profits.
** Mapping Out Your Passion
By Doug D'Anna, the "Hundred-Million-Dollar Man"
In order to help people search, define and express their
potential, I've always found that using a Passion Map or a Life
Map can be quite effective. It helps you graphically lay out
your life in terms of what you want and where your sense of
belonging is.
It is a unique process that creates distinctive outcomes for
everyone. It is literally a roadmap that you create that connects
where you are to where you want to go. You can post it
somewhere as your motivation every day and use it as a
powerful source of support and encouragement.
A Life Map provides you a graphic way of integrating your
emotions, your intellect and your senses and fine-tuning your
intuition.
The picture that is created gives you an energetic new
perspective about what your potential is, how you can
incorporate it into your life, and where it can lead you. You
will see the patterns of your motivation, where you have been
and where you are going.
You can pay for consultants to perform intricate life-mapping
sessions or you can begin right now in the comfort of your own
home. Here's an easy way that won't cost you a thing. When
you create your Passion Map, try to do it in a place of beauty,
like your garden or patio, a favorite getaway, or anywhere else
that is symbolic of freedom and openness to you.
I strongly encourage you to complete the following exercise as
soon as possible. If you're finding it difficult to see how much
potential for success you really have, this exercise will help
you clarify your potential for greatness.
1. Gather magazines and catalogues.
2. Go through the magazines and catalogues and pull out
images, words and phrases that speak to you or evoke feelings.
Include images that relate to who you were in your past, who
you are today, and who you want to be in the future. Cut them
out.
3. Place your words and images on a large board in any way
that feels right to you. I'd suggest that you put the "past" images on the bottom, the "present" images in the middle, and
the "future" aspirations at the top. This will help you analyze
your map.
4. Paste the images on the board and review the map, asking
yourself the following questions and recording your responses
in writing:
* What patterns do I see?
* If I were to show the board to someone else, what would my
image and word choices say about me?
* Are there common themes?
* What surprises me about the map?
* What have I learned about myself? What positive traits do I
have that could lead me to success?
* Are my past and present images as positive as they could be,
or am I dwelling on what could have been or should have
been?
After you ask yourself these questions, you may find the
answers that could lead you to a life of greatness.
** How Going Low-Tech Could Mean Big Bucks
By John Hurd, Chief Wealth Researcher
In a recent study, it was found that almost 1/4 of Americans
surveyed have no access to the Internet.
None, zero, zip, zilch!
And if we apply this percentage to the entire population of the
country, we can assume that there are 75 million or more
people living their day-to-day lives without a need for the
Internet.
As you and I know, it's becoming possible, if not necessary, to
use the Internet every day. There is the ease of performing
tasks instantly and the access to information from around the
globe. You can bank online, check the latest sports scores or
even research a new project. It's probably hard to imagine life
without the Internet.
However, if you look back at your life 20 years ago, it would
have been very difficult to picture life in an online world. Sure,
you got by just fine, but some things probably took a little bit
longer to get done. Rather than just clicking a few buttons, you
had to go to your bank, bill in hand and wait in line with
everyone else.
So, based on these statistics, when it comes to the Internet and
your moneymaking pursuits, it isn't fair to assume that
everyone you talk to has Internet access.
Of the people in this study who said they had no Internet
access, the majority were senior citizens. And that's not really a
surprise. They've gone through the majority of their lives
without a computer, and many may have little desire to buy a
computer anytime soon.
What does this mean for you?
If you work with or have an idea that could help our
older generations, then going online is probably the worst way
for you to try to reach them.
Instead, try using other methods to reach them, such as the mail
system or by telephone. While this may seem obvious, using
the Internet to reach a group who isn't there is as good as
throwing your money away.
** Finding Your Grant Source
By Michael Newman, Self-made Millionaire
There are countless federal grants available in this country,
covering nearly everything you could possibly think of.
However, they can be tedious and time-consuming to apply for,
and also very hard to find out about, if you don't know where
to look. But even though there is a lot of work involved in the
process to apply for one of these grants, the results can be quite
rewarding.
Government grants have the ability provide substantial and
stable multi-year funding, which is great news no matter how
you look at it. And, in addition to being sizeable and secure,
federal grants often add immense credibility to your
program/project/organization.
With so many agencies and grants to choose from, finding the
one that is suitable for your needs can seem like searching for a
needle in a haystack; but don't worry, because there are
resources to help you in your search. In fact, once you get
going, you'll probably find it pretty easy.
There is a daily publication produced by the government called
the Federal Register, which reports on all the daily federal
activities — including all of the new and existing funding
opportunities. It's a great way to keep you up-to-date on what
money is available. It is quite a valuable resource, indeed. You
can get the register by calling your local governor's office, or
go through it online at www.gpoaccess.gov/fr/index.html.
You'll want to get your hands on the register as early as
possible, because the grants available usually have fairly
limited response times of 30-90 days.
You can also look for federal grants on the web sites of
different government agencies. Most federal agencies have a
web site, so locating available grants shouldn't be too much of
a problem if you're online.
Here's a word of advice: when you're considering putting a
proposal in for a government grant, it's a good idea that
you/your organization put the program/project together before
you apply. This way, all the details will be outlined and you
can save time during the application process. With an
application window that is already severely limited, having
concepts and details developed ahead of time will be highly
advantageous to you.
Another source you can use to help locate federal grants is the
Catalog of Federal Domestic Assistance (CDFA). The catalog
is published yearly and contains information, including
descriptions, about every federal grant program. However, it
should be noted that not every program mentioned is still in
operation. Contact your local congressional representative's
office to obtain a copy.
For up-to-date links to a number of government, foundation or
business grants, click here:
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