January 30, 2008
The Benefits of Freelancing... Put Your Brand in a Favorable
Light and Achieve Success... The Difference Between "I" and
"You"... The Art of Controlling Your Spending... and More.
** The Benefits of Freelancing
By Adrian Newman, co-founder of the WLI
It used to be that freelance work was confined to writers, artists
and other creative types who lived in larger metropolitan areas.
However, today, thanks to modern technology, you can live
almost anywhere in the world and still freelance for a company
that's located miles away.
In addition, since there is now a greater acceptance of
freelancing in the business world, accountants, trainers,
computer technicians and more are all able to freelance. In fact,
you can freelance in almost any field.
Here are some of the benefits of freelancing:
- You can set your own hours: As with any home-based work,
you can decide when you'll start and finish and how much
vacation time you can afford to take.
- You don't have a boss: While your clients pay you, and you
must meet their requirements, your clients don't wield the same
kind of control over you that a boss would, as you're not an
employee. A word of warning: you can still essentially be fired
(i.e. lose the work) if you don't do a good job.
- You control how much you'll earn: When you work as an
employee for a company, you're usually paid a set amount of
money, regardless of how hard or how long you work.
Sometimes this system isn't fair (e.g. you work long hours and
aren't paid accordingly). However, with freelancing, you can
make as little or as much money as you want, because you
determine how much your services cost and how many jobs
you'll take on at one time, as long as the work is available.
- You create your own office: Unlike a conventional job
where you're designated an office or cubicle, as a freelancer,
you get to decorate your own office, choosing the location,
furniture and supplies that you like. You can even work in bed
if that's what you prefer or at a cottage with a view of the lake -
- whatever inspires you.
If freelancing is something you'd like to try, here's how to get
started:
- Find something you enjoy: As with any job, you'll succeed
only if you enjoy what you're doing. If you force yourself to do
work that's not enjoyable, you'll only end up losing momentum
and eventually burning out. The more you enjoy your work, the
more passionate you'll be about it, and clients will see that
passion and be more inclined to work with you.
- Save some money: Since you won't have steady pay, you
should have a comfortable nest egg in the bank first to cover
the slow months. Experts usually recommend that you have
enough money to cover six months' worth of your basic
necessities. If that's difficult, you may want to keep a
conventional job at first and do a little freelance work on the
side, using your freelance money to build your nest egg.
- Start finding clients now: Many freelancers make the
mistake of starting to network and market their services only
after they've left their conventional jobs to freelance. Ideally,
you should start networking and marketing your services
before you've left your job, so that you can build a database of
possible job leads and line up some work in advance. This way,
you'll have some income in the first few months.
- Prepare a presentation package: Prepare references and
samples of your work to show potential clients instead of
scrambling around to find some if they ask. This way, you'll
exude professionalism.
- Create a web site: The Internet is a great marketing tool. You
should have a simple but professional-looking site, designed to
advertise your experience and services, to help you to attract
new clients.
If freelancing sounds like the job for you, here are some web
sites that list freelance work opportunities:
AllFreelance: http://www.allfreelance.com/
ELance.com: http://www.elance.com/
Guru.com: http://www.guru.com/
** Put Your Brand in a Favorable Light and Achieve Success
By Doug D'Anna, the "Hundred-Million-Dollar Man"
There is a number of ways that you can put your personal and
business brand in a more favorable light. Many of the tips I'm
about to cover may seem obvious, but I find that people often
forget to stick to their brand image and to allow others to see
what their brand stands for. There are three main ways to put
your brand in a favorable light. They are:
- Your actions speak volumes about your brand: The things that you do every day, such as how you
respond to situations, how you treat people, and how
much effort you put forth, all make a difference in how
people perceive you. In my case, my word is my bond.
I do exactly what I said I was going to do. Surprisingly,
most people don't. Do this and you'll be light years
ahead of the crowd.
- The quality of your work is an expression of your brand:
Do you convey a sense of value and intelligence in all of your
work, both verbal and written? What type of work ethic do
you express? Are you a perfectionist? Are you always on
track? On time? On schedule? Under budget? As I pointed
out in another article, my name is attached to everything that
I do — know that yours is, too. Make sure that people
associate your name with quality.
- The results you achieve reflect the success of your brand: Promotions, awards, and any other type of success that you
can demonstrate to your customers will go a long way for your
brand. So, when it comes to discussing your accomplishments,
make sure you do so with pride. Customer testimonials,
projects that made money, or popular promotions are all
worthy of note, as they will build up the strength of your brand.
These achievements will give you increased brand recognition.
Let's not stop there. These three ways to let your brand shine
through can be broken down into a number of different
strategies. Make no mistake about it — people judge you by the
words you use. In order to put your brand in the best possible
light, you need to know 10 important strategies.
Tomorrow, I'll reveal these "Magic 10" strategies to help you
let your brand shine!
** The Difference Between "I" and "You"
By John Hurd, Chief Wealth Researcher
When it comes to selling, whether it's a product or service or
even if it is yourself as a job candidate, it is important to
address your audience.
Your audience is your desired customer or your desired
employer. You need to ask yourself, "How am I going to reach
them personally and prove myself as the best possible choice
for them to make?"
You see, there's always going to be competition in the world
outside. Other people want to sell the same product or service
and other people want that same job. Standing out is important
and can be done with just a few simple changes to how you
present your offer.
Let's say you're shopping for a new car. You've clipped some
ads from your local newspaper and now you're going into a few
dealerships to find the best deal. At one particular dealership
you are approached by a salesman who begins his pitch, "I see
you're looking at our newest model. I drive that same car and I
love it."
The first thing that pops into your head should be, "Who
cares?" That's not because you're uncaring, but because you're
shopping for a car that will suit your life and satisfy your
needs. Unless you know that car dealer personally and can
identify with him, you're not going to care what he drives.
Taking an example from our poor car salesman, you can
reposition your own sales pitch to reflect the customer more
than the salesman. For example, you could say, "I see you're
looking at the newest model in our showroom. You look like a
person who wants reliability and security from your car. This
model has..."
You see, in this second pitch, the salesman is identifying a
need you may have in your car purchase. By using this
approach, the conversation feels more personal, even if it is
still a sales pitch.
Whether you're selling a car or selling yourself to a new
employer, focus on the needs of your customer or boss. Once
you've identified their personal situation, you can then discuss
how you can help them and position yourself as the best
possible choice.
** The Art of Controlling Your Spending
By Michael Newman, the "Money Finder"
How many times have you been faced with a pressing financial
decision? In fact, maybe it wasn't even that pressing. Perhaps
the decision was between spending $40 at dinner on
Wednesday night or spending $50 on new coat when you went
shopping that weekend.
What may have started out as an internal debate about where to
spend your money probably ended up as you enjoying the nice
meal out with friends along with a new coat. Your decision was
most likely affected by three factors. You were able to justify
the dinner out by saying, "Well, I haven't seen those folks in a
while. Plus, I've been working really hard and really deserve to
treat myself to an enjoyable meal." The coat also turned out to
be a relatively easy decision because after all, it's been pretty
cold outside and your old one just isn't up to the task of
keeping you warm anymore. Finally, you could always put one
of the items on your credit card and pay for it next month.
After all, you'll have the money by then.
In reality, there is a good chance you won't have the money by
then because it will have been spent somewhere else. Most of
the time, when a person wants something, they buy it,
regardless of the consequence. It's just the consumer-driven
economy we live in.
The thing is that it is costing Americans dearly. The only way
for Americans to fix their financial situations is to control their
spending urges and live within their means.
This means, if you're earning $30,000, you should not buy a
brand new $25,000 car. If you want to take a vacation that will
cost you $1,000, start saving so when the bill comes in, you
can pay it in cash. Sure, tightening the belt may be a bit of a
struggle at first, but when you're sitting on the beach enjoying a
vacation instead of worrying about how you'll pay for it when
you get back, it will be well worth the work.
In order to afford what you really want, you'll have to make
sacrifices. If you're saving up for something, ask yourself, "Do
I really need this?" before making an impulse purchase or a
purchase that will interfere with your goals. Chances are that
taking a day or two to think about a purchase will end up
saving you quite a bit of money and reducing your debt load.
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