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Archives

March 26, 2009

Is Multi-tasking a Good Thing?... Take One Step Closer to
Your Dreams, Part 2... Keeping Your Contacts Close... Selling
to the Resisters... and More.

 

** Is Multi-tasking a Good Thing?
By Adrian Newman, Founder of e-Wealth Daily

My wife and I have a great relationship. We're best friends and share many interests that make us a perfect pair. The one thing that we don't share is the ability to multi-task.

My wife is a brilliant multi-tasker and takes pride in that fact. She can juggle four things at once without breaking a sweat and, for a stay-at-home mother of two small kids, that's an impressive feat.

I, on the other hand, am a horrible multi-tasker. I'm the kind of guy that has to stop walking to talk on my cell phone, because if I don't, I'm probably going to walk into a streetlight post. I can see the merits of being a multi-tasker in some situations where it is 100% necessary to do more than two things at once. But, in my opinion, multi-tasking could be a hindrance to becoming successful.

Focusing on one thing at a time makes sure that 100% of my time and effort goes into everything I do. Whenever I have to spread myself thin, I make sure to enlist the help of my staff or colleagues to ensure nothing falls through the cracks.

I can remember on many occasions when I've been multi-tasking and, instead of doing one thing perfectly, I did three things averagely. And let me tell you that achieving "the average" is the same as avoiding success.

So that's why, when I've got a job to do, I do my best to shut everything down so that I'm able to focus 100% on the job at hand. If something comes up in the middle of all that, I make a decision to either leave it until I can focus on the new task or drop what I'm doing to focus on it.

Sure, I might multi-task a little and I'll certainly multi-task at home with the kids. But when it comes down to "getting the job done," I can guarantee that I'll give everything I have to make sure it gets done right.

 


** Take One Step Closer to Your Dreams, Part 2
By Doug D'Anna, the "Hundred-Million-Dollar Man"

Yesterday, I talked about how you might be putting off your success, thus keeping you from achieving your dreams. I also promised to reveal my five ways to stop putting off your success. Here they are:

  1. Set your own performance goals. At the same time, remember that change takes time. If you are undertaking anything for the first time, go easy on yourself and learn to reset the parameters for success every time you try. Like a scientist, you have to keep experimenting, tallying your results, and trying again! Establish a new set of goals and rules with each attempt. If you set your sights too high, you may procrastinate on your long-term tasks, so as to pursue more immediate payoffs.

  2. Reward yourself. Just like my son embraced the task of getting the grades that would get him into the school he wanted, you, too, must reward your hard work and your commitment to your goals. Everything you do must be done for your own sake, first and foremost.

  3. Stop being afraid: get out there and make the rest of your life something spectacular. Start living the life of your dreams today. Don't put off your own happiness for another minute!

  4. Stop thinking that your future is out of your control. When working to achieve your goals, sometimes the unexpected will happen. As a person who approaches challenges with a passionate and scientific approach, however, your belief in yourself will give you a strong foundation in successful problem-solving.

  5. Don't let the negative attitudes of society hold you back. A friend of mine, Kevin, who is an MD, rejected the thoughts of others who thought that his dream of becoming a doctor was too big. If you live your life based on other people's expectations, you'll never get what you want.

Individually, these ideas will get you moving in the right direction. Together, they will keep you headed squarely on the path toward a new life that is fulfilling, challenging, and custom-made for you.

 


** Keeping Your Contacts Close
By John Hurd

When venturing out on your own, it is important to create a network of business and personal contacts that can support your efforts.

And you can start assembling your network by contacting people who you believe can help you along the way. These could be inventors, bankers, investors, and local entrepreneurs who have been there before.

The key is to be open and confident when meeting new people. You have a great idea and you want them to get just as excited as you are.

Here, then, are three tips you can use to improve your networking skills after making the first contact:

  1. Send out a personal "thank you." While a follow-up call or an e-mail is a nice gesture, neither of these is very permanent. So, instead, send out a thank you card that does double duty. A card says you're sincerely thankful and took the time to fill this out and send it to your new contact. It also becomes something tangible your new contacts will have that they can use to contact you. So make sure you include all of your contact details and an invitation to meet or discuss something in the future.

  2. Record the details of your new contacts. Write down everything you can. Just names, numbers and addresses certainly aren't enough. Write down what you discussed, as well as other points that may help both of you down the line. If your new contact mentioned something they are interested in, make a note of it. It could be a great opening topic for when you contact them next.

  3. Don't always contact them when you need something. Everyone has a friend or relative like this. You only ever hear from them when they need help. So, don't be that friend. To keep your connection in tune, reach out to your contacts and even offer them some advice, whether it's simply a new restaurant you thought they may like or a recent article about a related business.

 


** Selling to the Resisters
By Michael Newman

Generally speaking, people don't want to be sold to. During hard economic times like this, this fact rings especially true.

Why don't people want to be sold to? Well, there are a number of reasons. First off, people instinctually put up their defenses when a salesperson enters the room. The potential customer has likely gone over rebuttals, numerous questions to disprove the salesperson and thought of a million ways how they will not be sold. After all, when you're sold something, you're making a concession to a certain degree.

People simply also don't look forward to sales meetings. After all, everyone's been through them a thousand times and most people know how they work. They're boring, and are considered to be done by liars who are only concerned about their bottom line and are willing to tell you anything to close the deal. All of this leaves many buyers with a bad taste in their mouths.

Well, if you want to continue to sell products or services in this — or really any — economy, you're going to want to put some serious consideration into changing the way you approach a sales meeting.

One of the first things you can do is abandon some of the techniques that have gained popularity over the years. These days, you have to go in there with confidence and without crutches to help you along. You have to demonstrate that you've got all the answers, have all the knowledge and are a true professional when it comes to your product or service. This means that you should leave the handouts, documents and "PowerPoint" presentations at the office. Just go into the meeting and tell the potential customers exactly what they need to know. If they ask you for some literature, offer them your business card and tell them to call you if they have any further questions.

The key to this approach is to catch your potential customers with a great opening line that lets them know you're not there to close a deal, but rather offer a solution to their problem. Basically, make it clear that you're not selling a product, but a solution. In fact, try your hardest not to talk about the product at all, but rather all the results and benefits that will be produced.

By changing your image to an educator from a salesperson, you will be more in tune with your counterparts, and will likely increase your chances of closing the deals you covet.

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