March 26, 2009
Is Multi-tasking a Good Thing?... Take One Step Closer to
Your Dreams, Part 2... Keeping Your Contacts Close... Selling
to the Resisters...
and More.
** Is Multi-tasking a Good Thing?
By Adrian Newman, Founder of e-Wealth Daily
My wife and I have a great relationship. We're best friends and
share many interests that make us a perfect pair. The one thing
that we don't share is the ability to multi-task.
My wife is a brilliant multi-tasker and takes pride in that fact.
She can juggle four things at once without breaking a sweat
and, for a stay-at-home mother of two small kids, that's an
impressive feat.
I, on the other hand, am a horrible multi-tasker. I'm the kind of
guy that has to stop walking to talk on my cell phone, because
if I don't, I'm probably going to walk into a streetlight post.
I can see the merits of being a multi-tasker in some situations
where it is 100% necessary to do more than two things at once.
But, in my opinion, multi-tasking could be a hindrance to
becoming successful.
Focusing on one thing at a time makes sure that 100% of my
time and effort goes into everything I do. Whenever I have to
spread myself thin, I make sure to enlist the help of my staff or
colleagues to ensure nothing falls through the cracks.
I can remember on many occasions when I've been multi-tasking and, instead of doing one thing perfectly, I did three
things averagely. And let me tell you that achieving "the
average" is the same as avoiding success.
So that's why, when I've got a job to do, I do my best to shut
everything down so that I'm able to focus 100% on the job at
hand. If something comes up in the middle of all that, I make a
decision to either leave it until I can focus on the new task or
drop what I'm doing to focus on it.
Sure, I might multi-task a little and I'll certainly multi-task at
home with the kids. But when it comes down to "getting the
job done," I can guarantee that I'll give everything I have to
make sure it gets done right.
** Take One Step Closer to Your Dreams, Part 2
By Doug D'Anna, the "Hundred-Million-Dollar Man"
Yesterday, I talked about how you might be putting off your
success, thus keeping you from achieving your dreams.
I also promised to reveal my five ways to stop putting off your
success. Here they are:
-
Set your own performance goals. At the same time,
remember that change takes time. If you are undertaking
anything for the first time, go easy on yourself and learn to
reset the parameters for success every time you try. Like a
scientist, you have to keep experimenting, tallying your results,
and trying again! Establish a new set of goals and rules with
each attempt. If you set your sights too high, you may
procrastinate on your long-term tasks, so as to pursue more
immediate payoffs.
-
Reward yourself. Just like my son embraced the task of
getting the grades that would get him into the school he
wanted, you, too, must reward your hard work and your
commitment to your goals. Everything you do must be done for
your own sake, first and foremost.
-
Stop being afraid: get out there and make the rest of your life
something spectacular. Start living the life of your dreams
today. Don't put off your own happiness for another minute!
-
Stop thinking that your future is out of your control. When
working to achieve your goals, sometimes the unexpected will
happen. As a person who approaches challenges with a
passionate and scientific approach, however, your belief in
yourself will give you a strong foundation in successful
problem-solving.
-
Don't let the negative attitudes of society hold you back. A
friend of mine, Kevin, who is an MD, rejected the thoughts of
others who thought that his dream of becoming a doctor was
too big. If you live your life based on other people's
expectations, you'll never get what you want.
Individually, these ideas will get you moving in the right
direction. Together, they will keep you headed squarely on the
path toward a new life that is fulfilling, challenging, and
custom-made for you.
** Keeping Your Contacts Close
By John Hurd
When venturing out on your own, it is important to create a
network of business and personal contacts that can support
your efforts.
And you can start assembling your network by contacting
people who you believe can help you along the way. These could be inventors, bankers, investors, and local entrepreneurs
who have been there before.
The key is to be open and confident when meeting new people.
You have a great idea and you want them to get just as excited
as you are.
Here, then, are three tips you can use to improve your
networking skills after making the first contact:
-
Send out a personal "thank you." While a follow-up call or
an e-mail is a nice gesture, neither of these is very permanent.
So, instead, send out a thank you card that does double duty. A
card says you're sincerely thankful and took the time to fill this
out and send it to your new contact. It also becomes something
tangible your new contacts will have that they can use to
contact you. So make sure you include all of your contact
details and an invitation to meet or discuss something in the
future.
-
Record the details of your new contacts. Write down
everything you can. Just names, numbers and addresses
certainly aren't enough. Write down what you discussed, as
well as other points that may help both of you down the line. If
your new contact mentioned something they are interested in,
make a note of it. It could be a great opening topic for when
you contact them next.
-
Don't always contact them when you need something.
Everyone has a friend or relative like this. You only ever hear
from them when they need help. So, don't be that friend. To
keep your connection in tune, reach out to your contacts and
even offer them some advice, whether it's simply a new
restaurant you thought they may like or a recent article about a
related business.
** Selling to the Resisters
By Michael Newman
Generally speaking, people don't want to be sold to. During
hard economic times like this, this fact rings especially true.
Why don't people want to be sold to? Well, there are a number
of reasons. First off, people instinctually put up their defenses
when a salesperson enters the room. The potential customer has
likely gone over rebuttals, numerous questions to disprove the
salesperson and thought of a million ways how they will not be
sold. After all, when you're sold something, you're making a
concession to a certain degree.
People simply also don't look forward to sales meetings. After
all, everyone's been through them a thousand times and most
people know how they work. They're boring, and are
considered to be done by liars who are only concerned about
their bottom line and are willing to tell you anything to close
the deal. All of this leaves many buyers with a bad taste in their
mouths.
Well, if you want to continue to sell products or services in this
— or really any — economy, you're going to want to put some
serious consideration into changing the way you approach a
sales meeting.
One of the first things you can do is abandon some of the
techniques that have gained popularity over the years. These
days, you have to go in there with confidence and without
crutches to help you along. You have to demonstrate that
you've got all the answers, have all the knowledge and are a
true professional when it comes to your product or service.
This means that you should leave the handouts, documents and "PowerPoint" presentations at the office. Just go into the
meeting and tell the potential customers exactly what they need
to know. If they ask you for some literature, offer them your
business card and tell them to call you if they have any further
questions.
The key to this approach is to catch your potential customers
with a great opening line that lets them know you're not there
to close a deal, but rather offer a solution to their problem.
Basically, make it clear that you're not selling a product, but a
solution. In fact, try your hardest not to talk about the product
at all, but rather all the results and benefits that will be
produced.
By changing your image to an educator from a salesperson,
you will be more in tune with your counterparts, and will likely
increase your chances of closing the deals you covet. |