April 4, 2007
What Makes a Good Idea?... Get Past Your Fears and the Sky’s
the Limit... When You’re Worth $15 Billion, Will You Still
Work?... and More.
** What Makes a Good Idea?
By Adrian Newman, Founder of e-Wealth Daily
Last night, I was chatting with Andy, a friend of mine who has
been trying for weeks to pitch me a great idea. With my other
obligations (including that exam last Friday) to consider, it has
been hard for us to meet up. However, finally, we got the
chance to meet last night.
Now I’m not going to get into the specifics of Andy’s idea
because that wouldn’t be fair to him. However, the general idea
is he wants to publish a book that he thinks is going to be a
big winner.
He told me that he has researched the idea for months and that
he thinks it is something that I can help him put into action.
There are two things that I’m very proud of: 1) That I’m
always there for my friends; and 2) I’ll never say “no” to the
opportunity to listen to an idea.
However, after listening to a bit about Andy’s idea, I had to
stop him and ask a question:
“Andy, who do you think would be interested in this book?”
His answer: “Everybody!”
That was the worst answer I could have possibly heard. It’s the
answer that I was dreading, and it’s the answer I’ve heard
many times over.
The fact of the matter is that nothing is for everybody. Sure, we
all need oxygen to breathe, but, besides that, there is nothing on
this planet that is for everybody.
Yes, I know that’s a very broad statement. So let’s narrow it
down to this:
If you took 100 people, just 100 random folks off the street, I
almost guarantee that you would never get a unanimous vote
on their likes and dislikes.
And that’s where Andy missed the boat on his research. The
most important element to remember with any new idea is who
your target market is.
It might be a broad target market like American males aged 18
to 60. It could be a smaller market like males aged 22 to 29
living in New York State with a college education.
Whatever your idea is, remember to determine who the target
market is and aim your efforts specifically to them.
Tomorrow, I’ll give you some tips on finding your target
market.
** Get Past Your Fears and the Sky’s the Limit
By Doug D'Anna, the "Hundred-Million-Dollar Man"
Fear of failure is something that can be put in the same ranks as
a fear of heights and a fear of public speaking. Though people
might not talk about it in the same manner, we all fear failure
to a certain extent, and some of us fear it more than others.
When you can get past that fear of failure, the sky’s the limit.
Your fear might be the only thing standing in your way of
success. If you want to start a business of your own, then you
need to be able to push through the fear and take the plunge.
The good news is that, for those of you who can’t get past that
fear, there are a few ways that you can ease your worries.
For instance, consider taking on a partner to share in the
success and to share in conquering the associated fears.
A partner can provide you with much needed additional
money, which can help alleviate some fear concerning
financing. A partner is also going to bring to the table a whole
new set of skills and talents. You may be worried that your
creative skills are lacking. Well, you could find a partner who
is a creative marvel. Or someone who is more organized or a
better bookkeeper than you are. You can eliminate fears by
filling the gaps that you have in terms of skills, experience,
or education.
There’s a certain comfort in knowing that you have another
person by your side to produce ideas and to help overcome
obstacles. There is security in numbers, and a partner might be
just the answer.
You can also find yourself a mentor while starting up.
Someone who has been there before can be invaluable for a
rookie entrepreneur. If you want to be a sole proprietor and
don’t want a partner, then a mentor might prove helpful. A
mentor can be someone you can talk to about your fears who
can honestly tell you if they are valid or not.
Your mentor should be someone who has started a successful
business, so that they can give you useful advice when you
need it. A mentor can help guide you through this process and
help you see that you can accomplish your goals if you just
have some faith.
He/she will be able to listen to your fears in a way that a spouse
or friend can’t. They will be objective in their opinions and
honest with answers, which is exactly what a new business
owner needs — someone who isn’t going to sugar coat
potential problems, and someone who will be able to show you
the ropes.
Make sure that you find someone whom you both admire and
trust. This could be a very important relationship for you, so be
certain that the individual you approach about this position is
someone whose advice you can actually benefit from and
someone whom you want to talk to on a regular basis.
Approach someone who fits this criteria and ask them if they
would be interested in mentoring you during your start-up
phase or for however long you need. This is a commitment
made by both parties, so make sure that you’re in agreement as
to what this relationship entails and what you want from one
another.
A mentor can be extremely useful during the start-up phase if
you have worries that you want to discuss but no one to really
discuss them with. Sometimes getting your fears out in the
open is the best way to put them to rest.
Business doesn’t have to be a scary endeavor because there are
ways to help make it as smooth a process as possible.
** When You’re Worth $15 Billion, Will You Still Work?
By Michael Newman, the "Money Finder"
I see it every time I travel. You just can’t help but notice the
traveling business people in designer suits, carrying more
electronics than personal luggage.
You see them wandering through airports looking for a place to
set-up their portable personal offices with all kinds of
expensive gadgets.
Staying connected while traveling is intended to improve
productivity by making every moment an opportunity to get
work done.
Communications is also a huge industry that has every
computer and cell phone company working overtime to satisfy
the ever-growing demand for portability, reliability, and access
to as many types of applications as possible.
Billionaire Paul Allen, famous for his early involvement in
Microsoft, is the latest business giant to get in on the
communications game.
He dreamed up and funded a product called “FlipStart” that
combines the portability of a cell phone with the functionality
of a personal computer. FlipStart is intended to eliminate the
extra bulk of laptop computers.
Paul Allen sees major potential in this market, and he’s aiming
for huge success with his new product.
Now I’m sure you’re at least familiar with the name Paul
Allen. As of late he has been making news by giving away
large sums of money. And after all this, he still has an
estimated personal fortune of around $15 billion — which
means he probably doesn’t need to sell more of anything!
That’s why, with his latest project, he intends to help solve
what many traveling business people see as a problem rather
than just make more money.
I ask you to take a look at your moneymaking ventures and ask
yourself what your motivations are.
Don’t get me wrong; there is nothing wrong with making
money. But if that is your only goal, then I hate to burst your
bubble — it may not be enough to help you see the results you
want.
What I’m getting at is this: Whatever you do to make money,
know that if you are working to solve a problem, you are far
more likely to see success than if you are just working to make
money.
By just focusing on money, you could potentially miss out on
opportunities to grow your venture and expand into fortune-building territory.
You want to open news doors to prosperity continually, rather
than focusing on a narrow path to a singular goal.
I suggest keeping this in mind each time you make a large
decision concerning the future of your business. When you
expand your goals to more than just your financial concerns,
you’ll have a larger picture of the success you want to achieve. |