April 26, 2007
Steve the Dreamer... Growth Can Help You Create Wealth...
How to Challenge the People Who Keep Your Business
Running... and More.
** Steve the Dreamer
By Adrian Newman, Founder of e-Wealth Daily
I have a friend, Steve, who is a dreamer. When he was young, he dreamt about being a professional baseball player, a rock guitarist, a rock drummer, a rock pianist, a stuntman and a motorcycle racer.
That was a long time ago, but still Steve dreams.
His latest dream is to become a restauranteur. He has no experience, he can’t cook and, worst of all, he has no money.
Let me back up for a second to tell you that Steve has lived off his father’s inheritance for the past 15 years.
When his father, a wealthy commercial real estate tycoon, passed away, he divided his fortune between Steve and his sister.
Steve immediately quit school and decided to travel around the world. Three years later he was back in town, renting a $3,000-a-month condo and golfing every day.
It was about three years ago that reality started to hit Steve right between the eyes. He was broke. He had almost no savings, no equity, no education. What he did have was a dream to start his own printing company (once again, not having any experience).
He actually did quite well at first. He was able to secure investors and get things running. But Steve was always looking for something else... another dream.
Because of his lack of focus, the printing company eventually failed and Steve went bankrupt.
Now, he’s living off online poker and credit cards. He’s still in massive debt, yet wants to open a restaurant because he has “a concept that will be the blueprint of every successful restaurant in the country!”
I like Steve. He’s a nice guy and I’ve helped him out here and there. But for his restaurant idea, I had to decline. Not so much because any restaurant investment is a risky one, but because Steve’s dreams outweigh his reality.
He refuses to address his debt as nothing more than “the price of living the good life” and hasn’t fully thought out his plan.
Dreaming is the key to success — no doubt about it. But you have to keep at least one foot on the ground to help ensure that your dreams come true.
I’ll keep you updated on Steve’s new restaurant in the weeks and months to come.
** Growth Can Help You Create Wealth
By Doug D'Anna, the "Hundred-Million-Dollar Man"
Yesterday, I talked about the benefits of leaving your business as is, if what you’re doing seems to be working for you. Today, I want to be fair and discuss the other side of things, and how changing your business can also be beneficial.
The great thing about having a business is that there truly isn’t a right or wrong way to do things. You always have many choices to find success and growth might be a great way to get more from your business.
If you’re making good money right now, then there is the possibility that you could potentially make even more money. You could go from doing well to doing phenomenally well, if you choose to make changes and grow your business.
Business growth is the best way to make that transition from modest profits to huge money. There are also a variety of ways that you can grow your business. Of course, there is the old favorite of opening a second location. This is certainly a great way of growing a business, but it’s not the only way.
You can also choose to bring in a new product line. That’s business growth. You can start to carry products or offer services that the consumer has not seen from you before and create a new division within your company.
Bringing your business into a new market is another great way to grow. You can choose to start selling in other parts of the country, which carries the least amount of risk; or you can choose to take your business international, which has the potential of really putting your small business on the map. International success can come with huge profits.
However, if you’re looking for a way to grow and you’re not a big risk taker, one of the least risky ways to grow your business is by creating an Internet presence for yourself. Putting together a web site with e-commerce capabilities is a prettyeasy way to reach new markets, expose your business to more people, and create more business for yourself.
Make sure that you have the market for this growth. This doesn’t have to be as risky as you think. It’s just like when you started your business originally. There is risk, sure, but calculated risks don’t have to be stressful.
Take a look at your sales over the past year, or however long you’ve been in business. How well have you really been doing? Why have you been doing so well? Is it solely because you have kept your cost exceptionally low? If this is the case, you have to think carefully, because growth means increased costs.
Have you needed to hire on more people because you can’t keep up with sales? Have you had to increase your supply because the demand has been so high?
Determine who your market is now. Take a look at your business plan and marketing plan. Determine who your target customer is and if the demand for your product has been a lot higher than you had originally thought. If so, find out why. Is there a bigger market than you thought there was going to be?
If your business has potential, then you owe it to yourself to see just how much potential there could be.
** How to Challenge the People Who Keep Your Business Running
By Michael Newman, the "Money Finder"
So far this week, I have been telling you about how you can start challenging yourself and develop a winning attitude that will not only benefit your professional life, but also help you with your personal life.
Today, I would like to talk about challenges that you can use to help boost morale and productivity for your business.
Whether you are just starting out with hiring a workforce of employees or you are looking for new ways to motivate your sales team, there are plenty of challenges you can use.
The key factor to keep in mind is that you want your employees to be engaged with the work they are doing for you and your company.
By creating challenges that reward employees with additional incentive for reaching sales goals or collecting names for your mailing list, you will find they are eager to continue to challenge themselves at their jobs.
When you are deciding on what incentives to offer your employees take some time to find out about what your employees really want when they are rewarded for their efforts.
In some instances, it may just be a cash bonus or prize. Some places only reward the highest sales or the top moneymaker, but this may exclude more of your staff than it is working to motivate. So keep in mind that you want your staff working as a team and not working against each other.
And money may not be everything for your employees.
Do you know their interests? Do you know what they do outside of working hours? These are all simple things you can learn by brieflytalking with your staff. You can then use the information you’ve learned about them and use that to offer unique and exciting rewards that will be relevant and desirable to your employees.
Remember, achieving complete workplace engagement is not what you are aiming for. No matter what you do, you can’t make your workers only care about the job they are doing. But if you can boost their current engagement and help them enjoy their time at their jobs, you’ll almost instantly see the positive change motivated employees can make for your business.
As you may know already, running your own business is challenging enough. When there are a lot of details to keep track of, you simply can’t ignore them, and keeping your eye on them all is a lot of work. But by creating an environment where your employees feel engaged and rewarded for their efforts, you won’t be creating any unnecessary challenges for yourself and your business. |