April 30 , 2007
How to Successfully Follow Up for Cash... You ARE
the A-List!... Avoiding the Hidden Gas Station Tax...
and More.
** How to Successfully Follow Up for Cash
By Adrian Newman, Founder of e-Wealth Daily
If you're just starting out with your own business, or thinking
about doing it on your own, you're going to find out soon
enough just how important it is to have return customers. It
costs a lot less to retain a customer than it does to attract new
ones, so you want to keep the ones you have coming back time
and time again.
One method of retaining customers is following up with a sale.
Some people might say that it is a waste of time, but if you
make the effort and have purpose behind it, then following up
with a customer can be very effective.
You want your customers to trust you and to think of you when
they need to make purchases. You need to consider all the
ways that you can stop them from going over to the
competition.
Following up will let the customer know that you value their
business — and that you think of them as being more than just a
number. If you take the time to get to know people, you will
establish trust and build up your brand in their eyes.
First, you want to put aside the time that it takes to follow up
with a customer. This could be once a week, every day, or once
a month, whenever you feel that you have the time to do it
well. You have to commit to the customer. If you are insincere
in your follow-up, the customer will pick up on it. So don't
treat this process as a hassle; instead treat it as what it is — very
inexpensive marketing.
Start by making a customer list. For retail business owners, this
could be a mailing list; for other small business owners, it
could be a list of regular clients. Either way, you should have
some idea of who your customers are.
A great way to build loyalty among your customers is by
keeping them well informed about what your business is doing.
By taking a few moments to call customers on your list and
inform them of an upcoming sale, for example, you can
generate sales as well as build a relationship with the customer.
Don't worry; they're not going to treat you as a telemarketer. If
they gave you their contact information, then they are okay
with you contacting them. Making a quick phone call is not
going to inconvenience anyone.
If you've made a large sale, then following up is a good idea, so
that you can determine if your customer is satisfied with your
product. You want them to know that you care and that you are
there to address any questions or concerns they may have.
Don't use this opportunity to sell anything; rather use it as a
chance to develop a relationship with the customer. They will
appreciate that you took the time to ask if they are happy with
their purchase. While most storeowners are simply happy to get
the one sale, you should be happy to know that, by following
up with your customers, they are going to return to your store
and buy more from you in the future.
Following up on both your leads and your sales is a great way
to build up your business reputation as well. You want people
to remember that you have excellent customer service and
products. The best way to do this is with a quick follow-up! So,
put aside the time to contact your customers — trust me, it will
be time well spent.
** You ARE the A-List!
By Doug D'Anna, the "Hundred-Million-Dollar Man"
I admit it. Every year, I love to watch “The Academy Awards.”
However, the one thing I don’t love is how some actors are
referred to as being on the “A-list” while others are relegated to
the back of the bus. This is sad, because I have always felt that
all people are equal. Which is why I treat everyone I meet in
my life as if they are on the A-list — and that includes you, my
friend!
Try this: Picture yourself walking down the red carpet,
photographers snapping your picture, strangers reaching out to
shake your hand! What a wonderful feeling that would be!
Frankly, that’s how I feel almost every day when I’m visiting
clients, shopping, or just meeting new people. How can this
be? Because I treat others as if they were on the A-list. As a
result, they treat me the same way. You will feel the same way
the moment you place yourself —and everyone you know — right
on your personal A-list!
And the big benefit of being on someone’s A-list is that your
name will most likely be on the tip of their tongue when it
comes to doling out good things.
For example, I know that I’m always at the top of Adrian
Newman’s A-list and he’s always at the top of mine. Whenever
I have a great moneymaking idea, he’s one of the first I call,
and vice versa.
It’s that kind of relationship that leads to both personal and
financial growth.
So, make it a point to add the next person you meet to your
own A-list. Make it a point to treat them as if they were a top
notch VIP and you’ll probably be reaping major benefits down
the road.
** Avoiding the Hidden Gas Station Tax
By Michael Newman, the "Money Finder"
I find myself on the road a lot, traveling to business meetings
far and wide.
When I need a break from driving, I’ll typically pull into a gas
station to top up my tank and stretch my legs. On the way to
paying for my tank of gas, I usually have to maneuver past
rows of snacks and treats in bright-colored wrappers just to
reach the attendant behind the counter.
Now, I do have a bit of a sweet tooth and it does take some
effort not to grab a few candy bars to snack on for the journey
ahead of me.
But I make sure not to be lured into making those small
purchases I really do not need to make.
That is why I call those candies and snacks the hidden gas
station tax.
You see, you’re typically not going find yourself heading over
to a gas station to pick up a snack. You’re just there to fuel up
your car, and then you may pick up a few items simply because
they are right there, tempting you.
Over time, those small purchases of only a few dollars each can
really start to add up. The worst part is that you’re not going to
notice right away how much money you are spending because
you’ll just be using pocket change, but if you tally up those
costs over months and years, the numbers could be staggering.
And all you get out of the deal are chocolates and sweets that
do little more than give you a short sugar boost and saddle you
with empty calories.
A few years ago, a colleague of mine started to realize just how
much money he was wasting at gas stations as he made the
long commute to his office located a few miles from his home.
So he decided to start saving all of the change he would have
spent on the snacks and candies he purchased almost every
day.
At night he would empty his pockets of change and collect it in
bowls. He would wait a few months and then roll all the
change and deposit it in the bank. And, without fail, every few
months he’d be depositing a few hundred dollars in loose
change that otherwise would have been wasted on snacks.
To help you avoid the hidden gas station tax, I suggest
planning ahead when you know you’re going to be on the road.
Bring snacks from home to curb your temptation. And if that
doesn’t work, visualize your bank statement as you deposit all
of that change instead of just throwing it away. |