May 26, 2008
Cashing in on Old Ideas... Using Predictable Behaviors to Get
What You Want... Stop Peeking Over the Fence... Calling in
Sick... and More.
** Cashing in on Old Ideas
By Adrian Newman, Founder of e-Wealth Daily
The other day, my wife and I decided to get a babysitter and
have a night out. We had a nice dinner and then decided to go
to the movies. We decided to see "Iron Man" because my wife
is a big Robert Downey Jr. fan.
Of course, with any movie theater experience, you have to sit
through the endless amounts of movie trailers. However, the
one thing I noticed about the trailers is that they all featured old
ideas that were being re-branded as the big summer action-blockbuster movies. "Iron Man" itself is a re-hashing of an old
comic book. But the trailers included "Speed Racer," "The
Chronicles of Narnia" and "Indiana Jones" all of which are old
ideas making a comeback.
When I got home, I went online to check up on some of the
other expected blockbuster titles for this summer, and this is
what I found: "Sex and the City," "The Incredible Hulk," "Get
Smart," "The Dark Night (Batman)," "The X-Files 2" and a
number of other sequels or redo's.
Then I started thinking about the last few summers (the bread
and butter season for Hollywood) and realized that, in terms of
brand new, never-seen-or-thought-of-before ideas, the folks in
Hollywood have been running a little thin. In fact, it looked
like all the top moneymakers were either sequels or new
renditions of old television shows, comic books or, in some
cases, movies.
Obviously, this isn't because all the writers in Hollywood are
lazy or running out of ideas -- they're responsible for a multi-billion-dollar industry. They recycle ideas because they know
what sells. Heck, even when movies aren't sequels or remakes
they still follow general plot guidelines and structure, making
one action movie hard to distinguish from the next.
When you're trying to think of a new business or a way to add
some growth to your existing business, start looking at what
already exists around you as a source of inspiration. Sure,
making your own personal additions or alterations is
encouraged because it will be hard to market a carbon-copy
successfully, but taking ideas and building on them is an age-old technique that is used by some of the biggest companies
out there.
Look at the Big Mac, the Whopper and a Wendy's
Hamburger...really not that different, are they? They're all
hamburgers! The same thing can be said across a number of
industries, where each competing company has their own
version of the same thing. The key is finding what consumers
like, and then offering your version of it.
Sometimes stimulating your business could be as simple as re-
branding your existing product as something more current and
useful. Doing this may soon prove you didn't need a new
product at all, just a different spin on it!
** Using Predictable Behaviors to Get What You Want
By Doug D'Anna, the "Hundred-Million-Dollar Man"
If you watch closely, you'll begin to see how predictable people
are, and you may just be able to use their responses to get what
you want.
By testing human responses to marketing efforts, I know that
people will do a swan dive to the words "free," "sale," and "50% off." It's become human nature to want to get things at a
discount. But that's not the only thing that's built into
predictable behavior.
There's also the cultural reactivity that you and every one else
experiences as you pass through different stages of your
maturity. By simply understanding a person's cultural idealism
-- and the pictures they paint in their own minds -- you will be
able to better understand and anticipate their reactions.
Along with cultural reactivity, however, comes moral
reactivity. This is where your moral or religious education has
formulated your belief system. Your morals gradually form as
you mature. Over time, they strengthen, shift or maybe even
break apart entirely. But they are one of the strongest
cornerstones of your conviction.
Just think, wars are fought over moral boundaries, and human
lives are laid on the line because of them. Suffice it to say, the
ability to not only understand, but also accept someone else's
moral stance can go a long way towards establishing a
successful relationship with them.
Most people also experience emotion reactivity, which is an
instinctive response to situations, one we are all born with. This
might be what some people refer to as "a genetic
predisposition," but it, too, matures with time and experience.
Some people are just wired to be hot-headed, indolent, or over-emotional. Hopefully, with age, their responses become more
appropriate, but sometimes they don't.
The key to getting what you want is to understand how a
person will react in a given situation. You can start by
identifying some of the predictable behaviors they may have in
common with the rest of their community. However, it is
important to remember that every person is different and that
you are not limiting your conversation based on predicted
behaviors they may not have.
** Stop Peeking Over the Fence
By John Hurd, Chief Wealth Researcher
Growing up, we received advice from people almost every
single day. Our grade school teachers imparted advice about
how to line up properly and how to act during a presentation.
Our parents imparted advice on how to eat in front of guests
and how to act like civilized beings in public.
Sure, many of us may have forgotten most of that advice,
although hopefully we all still remember the rules of etiquette.
While I continually get confused about which fork is for my
salad, there are other pieces of advice that I'll never forget.
There is one piece of advice that I may never forget. It comes
from my grandfather, who would listen to my seemingly
endless stories anytime I would visit with him.
One day, I was particularly upset after a math test and began
spilling the beans about how long I'd studied and how I thought
I knew all I had to know. I then said that I at least expected to
do better than one particular classmate I always competed
against.
Well, my grandfather stopped my story right there and told me
something I have never been able to forget.
He said, ''Now, I understand that you're upset that you didn't do
as well as you had hoped. But, if you keep peeking over the
fence at what the neighbors are doing, you'll never get any
better at what you do.''
It took me some time to figure out what he meant by this, but
once I did, I was forever thankful for this advice.
You see, while you may be struggling to reach your goals and
achieve your dreams, it can be tempting to compare yourself to
the successes or failures of other people constantly.
This constant comparison to other people is what he meant by
''peeking over the fence.'' He was a man who had his own goals
and only compared his progress to where he was before and to
where he wanted to be. He didn't let needless competition
interfere with his path to his own goals.
While peeking over the fence may show you that your neighbor
has a nicer car or a greener lawn, you won't be able to tell just
how he has gotten those things. He could be knee-deep in debt,
barely making ends meet, just to own these fancy material
things.
While it may be difficult to resist the temptation to take a peek
at how well other people are doing, I urge you to resist as much
as you can. Your goals are a personal thing and you should
keep your focus on them, and not on what someone else is
doing.
** Calling in Sick
By Michael Newman, Self-made Millionaire
For the last week, I?ve been aboard a Mediterranean cruise,
taking in the sights and making stops in a number of European
countries. The south of France, Spain, Portugal, Italy and
Greece were all beautiful destinations that I was able to
observe, taking part in unique cultural experiences while
leaving all my work and worries behind. However, all is not
perfect. As I'm getting ready to embark on my journey home,
I've fallen slightly ill.
Although my illness is nothing serious, it does make for some
headaches and important decisions to be made. You see, I'm
scheduled to arrive back at home on Wednesday morning, and
am expected at a meeting on Friday afternoon. I can likely
count on a bit of jetlag upon my return, which will likely kick
this little bout of the flu I'm suffering up a notch.
Of course, I've attended meetings when I've felt a little under
the weather before, but, in this case, I think I may have to
reschedule my appointment. There are a couple of factors that
I've taken into consideration while arriving at my decision to
reschedule, and I'd like to share them with you. The reason I'd
like to share them with you is because, oftentimes, we'll go
ahead and work when we're not feeling particularly up to task.
Sometimes we have to; there may be pressing deadlines,
opportunities to capitalize on or we just want to make a good
impression. However, there are other times when taking a step
back from the job to recover may be the right choice.
The reasons I want to reschedule my meetings this time are
quite simple: first off, I just don't feel like I'll be able to
perform at the level I expect from myself. This will be due to
the fact that I'm tired and my brain just won't be firing on all
cylinders. Also, if I have to disrupt my rhythm every five
minutes to blow my nose, I'll never be able to ride my train of
thought in a continuous manner.
The next reason that I think it's a good idea to postpone is that
if I come back and jump right into my work, I may risk being
sick for longer, which will have further negative effects on
what I will produce. If I take a couple of days to rest up and
rebuild my health, I can give 100% when I recover. On the
other hand, if I start putting in long, stressful hours, I will
greatly impede my recovery and possibly turn a three-day bout
of flu into a two-week battle.
Finally, if I go into a meeting as a coughing, sniffling and
hacking mess, I risk getting my colleagues sick as well. They
may take this as a lack of respect for their own well-being,
rather than look at me as a trooper.
Sometimes, making the decision to stay home and rest for a
couple of days when you're not feeling 100% is more
beneficial than going into work. It gives you the chance to
recover speedily and make your job easier in the long run.
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