June 21, 2007
Preventing a Burnout... Use These Predictable Behaviors to
Get What You Want... Everyone Is Talking About Breakfast...
and More.
** Preventing a Burnout
By Adrian Newman, Founder of e-Wealth Daily
When you start your own business, you're going to be tempted
to work all the time and put in a lot of hours to make sure your
venture is a success. I see it all the time, particularly with sole
proprietors who are relying on themselves only. However, you
need to know that burning yourself out could lead to disaster.
You want your business to be successful, right? Of course you
do. And there's nothing wrong with that. But when you push
yourself too hard, you end up making careless mistakes.
On a very general level, think about when you're tired at home.
Maybe you forget to turn off the lights or the television, or
forget to put the milk back in the fridge. These things are very
minor omissions; but when it comes to missing things in
business, there's no such thing as a minor mistake — they all
end up costing you.
If you put in 12-hour days and push yourself to the brink of
exhaustion, it's only a matter of time before you will make a
mistake. You will forget to make a deposit or make a payment
to a supplier. You will forget to make a loan payment or call
back a customer. Small mistakes or omissions can result in the
loss of a business, credit problems, or something worse.
Also, when things start going wrong, it can be difficult to break
free from the snowball effect that can occur; meaning that
when you have to go back and fix something the next task on
your list will suffer as a result.
If you're burning yourself out, then you’re probably not
allowing yourself to recharge. I realize that having your own
business requires attention, but if you're feeling that you are
working yourself too hard and you start to miss things, you are
making mistakes, or your personal life is suffering, then it may
be a sign that you need help.
If you can't afford a full-time employee, then enlist the help of
someone on a part-time basis. You can even get the help of
your spouse or a family member. You won't have to pay them a
huge amount, but it will take off some of the pressure that
comes with overworking yourself.
Don't be afraid that if you’re not attending to the business 24
hours a day, seven days a week, that something will go wrong — it's not an inevitability.
Focus on utilizing your time to its fullest when working. Make
every hour of your day count. Budget your time so that you can
fit everything into an eight- or nine-hour day. You can do this
by working out a schedule for certain tasks and sticking to it.
Schedules might need to be adjusted as situations arise, so you
also need to give yourself some leeway for such occasions.
Also, allow for some downtime in your day for lunch and for
making follow-up calls to customers, or cold-calling new
customers.
Don't forget about when you have somewhere to be, such as a
family event or something equally important. Make sure you
attend. If you begin to burn yourself out and your personal life
suffers, your business life will inevitably start to suffer as well.
So make time for yourself, and if you know you are pushing
yourself too hard, take a step back and recharge your battery.
You can make up for lost hours, but remember — mistakes are
much harder to recover from.
** Use These Predictable Behaviors to Get What You Want
By Doug D'Anna, the "Hundred-Million-Dollar Man"
If you watch closely, you'll begin to see how predictable people
are, and you will be able to use their human responses to get
what you want.
By testing human responses to marketing efforts, I know that
people will do a swan dive to the words "free," "sale," and "50% off." It’s human nature to want to get things at a
discount. But that’s not the only thing that’s built in to
predictable behavior.
There's also cultural reactivity that you and everyone else
experiences as you pass through different stages of your
maturity. By simply understanding a person's cultural idealism — and the pictures they paint in their own minds — you will be
able to better understand and anticipate their reactions.
Along with cultural reactivity, however, comes moral
reactivity. This is where your moral or religious education has
formulated your belief system. Your morals gradually form as
you mature. Over time, they strengthen, shift, or break apart
entirely. But they are one of the strongest cornerstones of your
conviction.
Just think: wars are fought over moral boundaries, and human
lives are laid on the line. Suffice it to say, the ability to not only
understand, but also accept someone else's moral stance can go
a long way in establishing a successful relationship with them.
Most people also experience emotional reactivity, which is a
visceral response to situations, (the response we are all born
with). This might be what some people refer to as "a genetic
predisposition;" but it, too, matures with time and experience.
Some people are just wired to be hotheaded, indolent, or
overemotional. Hopefully, with age, their responses become
more appropriate, but sometimes they don't.
Luckily, there are still ways to deal with this type of person, as
I will show you. The point here is that if you try to understand
the other guy's self-interests, you'll go far in getting him to
think about things your way.
** Everyone Is Talking About Breakfast
By Michael Newman, the "Money Finder"
There's a growing trend in the food market, and it's targeting
the early riser.
Going out for breakfast is no longer something to be done on
just the weekends. Breakfast is now a seven-day-a-week
business with every big fast-food restaurant getting in on the
action. Jamba Juice and Burger King are the first to come to
mind.
Although with one change comes another, and the traditional
bacon, eggs, hash browns, and pancakes combo hasn’t made
the transition from the weekend to the weekday.
That's because this trend is for breakfast on the go. Snack-sized
sandwiches and other portable products are made quick and
eaten at the same rapid pace while commuters ride in to work.
It's a booming market, and with the big-name restaurants
getting in on the action, you know it's not just a passing trend.
But what does this mean for the greasy spoon down the road with the three eggs, Texas toast, sausage, and pancake staples
that have been drawing in the crowds on Saturday and Sunday
mornings for years?
It could mean a drop in business if the on-the-go breakfast
muncher decides they want to keep up the hectic rush on the
weekends as well.
However, the big difference between these breakfast
restaurants is that the new guys with their quick order menus
are targeting the need for speed, while the old standards have
something else going for them... the experience of a big
breakfast in a cosy diner shared with friends and family.
And that's something you can't package in an easy-carry
wrapper and ship out the door at breakneck speed.
As long as the greasy spoons and family diners keep up with
the tried and true experience of waiting briefly for a coveted
corner booth and then providing an overdose of coffee refills, I
can see them sticking around for a long time.
When it comes to your business ventures, take to heart the
example of the breakfast market. Are you offering a product
that requires a specific experience integral to its enjoyment?
This is an important factor to recognize, so make sure you
know your customer's habits when it comes to using and
enjoying your product.
As for the breakfast market, I certainly don't want to be rushed
while I enjoy hash browns and scrambled eggs, and I certainly
don't want to have to run out the door with them wrapped in
paper and folded into my pocket. |