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Archives

June 21, 2007

Preventing a Burnout... Use These Predictable Behaviors to
Get What You Want... Everyone Is Talking About Breakfast...
and More.

** Preventing a Burnout
By Adrian Newman, Founder of e-Wealth Daily

When you start your own business, you're going to be tempted to work all the time and put in a lot of hours to make sure your venture is a success. I see it all the time, particularly with sole proprietors who are relying on themselves only. However, you need to know that burning yourself out could lead to disaster.

You want your business to be successful, right? Of course you do. And there's nothing wrong with that. But when you push yourself too hard, you end up making careless mistakes.

On a very general level, think about when you're tired at home. Maybe you forget to turn off the lights or the television, or forget to put the milk back in the fridge. These things are very minor omissions; but when it comes to missing things in business, there's no such thing as a minor mistake — they all end up costing you.

If you put in 12-hour days and push yourself to the brink of exhaustion, it's only a matter of time before you will make a mistake. You will forget to make a deposit or make a payment to a supplier. You will forget to make a loan payment or call back a customer. Small mistakes or omissions can result in the loss of a business, credit problems, or something worse.

Also, when things start going wrong, it can be difficult to break free from the snowball effect that can occur; meaning that when you have to go back and fix something the next task on your list will suffer as a result.

If you're burning yourself out, then you’re probably not allowing yourself to recharge. I realize that having your own business requires attention, but if you're feeling that you are working yourself too hard and you start to miss things, you are making mistakes, or your personal life is suffering, then it may be a sign that you need help.

If you can't afford a full-time employee, then enlist the help of someone on a part-time basis. You can even get the help of your spouse or a family member. You won't have to pay them a huge amount, but it will take off some of the pressure that comes with overworking yourself.

Don't be afraid that if you’re not attending to the business 24 hours a day, seven days a week, that something will go wrong — it's not an inevitability.

Focus on utilizing your time to its fullest when working. Make every hour of your day count. Budget your time so that you can fit everything into an eight- or nine-hour day. You can do this by working out a schedule for certain tasks and sticking to it.

Schedules might need to be adjusted as situations arise, so you also need to give yourself some leeway for such occasions. Also, allow for some downtime in your day for lunch and for making follow-up calls to customers, or cold-calling new customers.

Don't forget about when you have somewhere to be, such as a family event or something equally important. Make sure you attend. If you begin to burn yourself out and your personal life suffers, your business life will inevitably start to suffer as well.

So make time for yourself, and if you know you are pushing yourself too hard, take a step back and recharge your battery. You can make up for lost hours, but remember — mistakes are much harder to recover from.

 


** Use These Predictable Behaviors to Get What You Want
By Doug D'Anna, the "Hundred-Million-Dollar Man"

If you watch closely, you'll begin to see how predictable people are, and you will be able to use their human responses to get what you want. 

By testing human responses to marketing efforts, I know that people will do a swan dive to the words "free," "sale," and "50% off."  It’s human nature to want to get things at a discount. But that’s not the only thing that’s built in to predictable behavior. 

There's also cultural reactivity that you and everyone else experiences as you pass through different stages of your maturity. By simply understanding a person's cultural idealism — and the pictures they paint in their own minds — you will be able to better understand and anticipate their reactions.

Along with cultural reactivity, however, comes moral reactivity. This is where your moral or religious education has formulated your belief system. Your morals gradually form as you mature. Over time, they strengthen, shift, or break apart entirely. But they are one of the strongest cornerstones of your conviction.

Just think: wars are fought over moral boundaries, and human lives are laid on the line. Suffice it to say, the ability to not only understand, but also accept someone else's moral stance can go a long way in establishing a successful relationship with them.
 
Most people also experience emotional reactivity, which is a visceral response to situations, (the response we are all born with). This might be what some people refer to as "a genetic predisposition;" but it, too, matures with time and experience. Some people are just wired to be hotheaded, indolent, or overemotional. Hopefully, with age, their responses become more appropriate, but sometimes they don't.

Luckily, there are still ways to deal with this type of person, as I will show you. The point here is that if you try to understand the other guy's self-interests, you'll go far in getting him to think about things your way.

 


** Everyone Is Talking About Breakfast
By Michael Newman, the "Money Finder"

There's a growing trend in the food market, and it's targeting the early riser.

Going out for breakfast is no longer something to be done on just the weekends. Breakfast is now a seven-day-a-week business with every big fast-food restaurant getting in on the action. Jamba Juice and Burger King are the first to come to mind.

Although with one change comes another, and the traditional bacon, eggs, hash browns, and pancakes combo hasn’t made the transition from the weekend to the weekday.

That's because this trend is for breakfast on the go. Snack-sized sandwiches and other portable products are made quick and eaten at the same rapid pace while commuters ride in to work.

It's a booming market, and with the big-name restaurants getting in on the action, you know it's not just a passing trend.

But what does this mean for the greasy spoon down the road with the three eggs, Texas toast, sausage, and pancake staples that have been drawing in the crowds on Saturday and Sunday mornings for years?

It could mean a drop in business if the on-the-go breakfast muncher decides they want to keep up the hectic rush on the weekends as well.

However, the big difference between these breakfast restaurants is that the new guys with their quick order menus are targeting the need for speed, while the old standards have something else going for them... the experience of a big breakfast in a cosy diner shared with friends and family.

And that's something you can't package in an easy-carry wrapper and ship out the door at breakneck speed.

As long as the greasy spoons and family diners keep up with the tried and true experience of waiting briefly for a coveted corner booth and then providing an overdose of coffee refills, I can see them sticking around for a long time.

When it comes to your business ventures, take to heart the example of the breakfast market. Are you offering a product that requires a specific experience integral to its enjoyment? This is an important factor to recognize, so make sure you know your customer's habits when it comes to using and enjoying your product.

As for the breakfast market, I certainly don't want to be rushed while I enjoy hash browns and scrambled eggs, and I certainly don't want to have to run out the door with them wrapped in paper and folded into my pocket.

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