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Archives

August 1, 2007

Changing Your Attitude about Money... How to Get People to
Notice You Right Away... How to Get Them to Open Their
Wallets... and More.

** Changing Your Attitude about Money
By Adrian Newman, Founder of e-Wealth Daily

If you find yourself living paycheck to paycheck and struggling with debt, then you might need to adjust your attitude about money. If you use simple strategies to save, then you can get the items you desire and save your money at the same time. First, you need to change your attitude about money. You need to learn to love cash and hate credit and debt. If there's an item that you want, you need to learn that even though you could buy it with a credit card, it doesn't necessarily mean that you can afford the item.

So, in order to save money and get all the items you want, you need to use a simple strategy. A money strategy isn't difficult to come up with — the difficult part is committing to it. The following strategy is easy to implement, but if you don't have the right money attitude, it's not going to work.

When it comes to luxury items that you want but don't necessarily need, you should save double the cost that you need in order to pay for it before you buy it.

In other words, if you wanted a brand-new television with a ticket price of $2,500, you should save $5,000 before you buy the item. When you save the money, then you will have the item you wanted and you'll also have money to put into your savings account.

Saving twice as much as the price of the item will teach you the value of money. Remember that even if you put things on a credit card, you still have to pay for the items eventually. In fact, if you leave a balance on your card, you'll end up paying more for the item than you would have if you had paid cash for it.

So, by putting away twice as much, you will realize how long it can take to save for an item, and, as a result, you will learn the value of money. This will help you to change your money attitude. Money is so easy to spend, so sometimes you need to make it a little bit tougher on yourself. Put away those credit cards and use them for emergencies only. Create a budget for yourself and determine how much money you can put away for your "must-have" item every month.

If you can save twice as much and pay for your item with cash, you'll feel great about your accomplishment. Not only that, but you also don't have to worry about paying interest on the item, because you've paid in cash, not credit.

If you're having trouble with debt and keeping up with your bills, then you need to adopt a new attitude about your money and your credit. Use that new attitude to help yourself commit to a strategy that will help you get the things you want and save money for your future.

 


** How to Get People to Notice You Right Away
By Doug D'Anna, the "Hundred-Million-Dollar Man"

When it comes to marketing your business successfully, the message that you convey, the demographic that you target, and how you get that message across are all equally important elements you must consider. One thing is for certain: the strategy that you decide to use in order to impress a potential customer needs to be conveyed in all your various efforts. Whether you are employing a print ad or word-of-mouth advertising in order to get your marketing message out, it all needs to collectively convey your strategy. 

While every single person is unique and has a complex personality, pretty much all of us share predictable behaviors. Scientists have studied the social aspects of this with a fairly high degree of accuracy throughout the years. Numerous studies have shown that we all respond similarly when we are in similar situations. Those of us in the sphere of advertising and marketing use this information throughout the business world to develop job performance metrics and training methods, and to understand how people will adapt to change in the workplace.

In the marketing and advertising business, we study our results to determine consumer response tactics right down to an exact science. In fact, most Americans don't know this, but we test dozens of variables to determine what works and what doesn't. We mail two, three, or four different versions of the exact same marketing piece to a variety of different homes to see which offer, headline, or guarantee works best. We may even test the name of a publication to see what appeals most to people.

We then use this information to hone our message and increase our advertising effectiveness. We do this all in the hopes of hitting the readers' buttons, so that they will take action. We scientifically test every single piece of mail we send out, and make small changes slowly, one at a time, to understand what caused the rise or decline in the return rate. Essentially, the objective is to use the copy to appeal directly to a reader's emotions — to incite them to buy or to contact the company for more information. The words we use in our marketing efforts generally appeal to a person's ego or to something that they want in life.

This is powerful stuff, because it takes the guesswork out of marketing and sales, and it tells us what works beyond a doubt — because consumers en masse told us, via their actions, how specific words will not only influence them, but also reward us at the same time.

This is why the words you use are so important in your search to get what you want. And why, when you understand these principles, you'll be able to scientifically structure your words in order to get whatever you want — anytime, anywhere. That's also why how you introduce yourself to others is so important in getting what you want. 

It's the headline of your personal advertisement. It's the five- second basis on which the other person makes the decision to hear you out — or close the door in your face. While most of us like to think we're influenced by logic, studies show that emotion plays a bigger role in influencing how we act and how others perceive us.

People feel good when your words promise to fix something that is bothering them, or when your words add something that will make them feel richer, more loved, healthier, more relaxed, or even sexier. Ad headlines feed a basic need for something that is missing in someone's life.

Your conversations with people must follow the same process. If you want someone to notice what you are saying, your opening line needs to be full of impact, such as with an advertising headline, talking directly to his/her needs.

Let me give you an example:

"Hello Chris, this is Doug D'Anna. I want to tell you about this breakthrough marketing idea that I have developed for boosting sales for ACME publishing by 23%. This idea could easily be reworked for you and can hand you the same results. If you'll give me a few moments, I can explain why."

It's important to know how to talk to people in order to persuade them to give you what you want from them, be it their business, their investment money, or their help. No matter what the situation is, knowing how to get noticed is a great skill to have.


** How to Get Them to Open Their Wallets
By Michael Newman, the "Money Finder"

A national poll is reporting that people are spending less each month and don't plan to start spending more in the near future.

News like this may strike fear into the hearts of a few entrepreneurs. When the average consumer starts to pinch pennies, some businesses are going to suffer. However, for those with a little business savvy, or guidance from someone who has it, there may not be too much to worry about.

You see, although consumers may be lowering the amount they intend to spend, they are still going to be out there buying items they need, and some they absolutely want to have.

It all depends on what these items are and exactly how the individuals have decided to cut their own personal spending. Some people may cut out their morning coffee and donut to save a few bucks, while others may opt for the 40-inch HDTV instead of the mammoth 50-inch model and save themselves a few hundred dollars.

When it comes to your own business pursuits, take stock of how your customers are cutting back and weigh the possible consequences this may result in.

What you want to evaluate is the perceived value of your products or service to determine how much your customers may cut back in spending with you.

If you are targeting a specific niche that has few options, it is possible that their spending may not change. This is because a niche product has a high-perceived value, since it is difficult to substitute for a less expensive or completely alternative option.

On the flip side, if you are offering something where there is a lot of competition and a magnitude of alternatives, you may want to consider focusing your effort on giving your customers very good reasons to continue doing business with you.

Whether it is having a special sale or unique offer, it's better to take a small cut from your sales over losing them completely.

One final point for today: Just because people are saying they intend to spend less money, it doesn't mean that is what is going to happen. Needs can change, and other influences could see that spending goes up. The important thing to remember is that you want to be as aware of potential changes as you can be. When you're aware, you're also able to prepare. So have an action plan you can use anytime you see a change, such as this one, coming your way.

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