August 1, 2007
Changing Your Attitude about Money... How to Get People to
Notice You Right Away... How to Get Them to Open Their
Wallets... and More.
** Changing Your Attitude
about Money
By Adrian Newman, Founder of e-Wealth Daily
If you find yourself living paycheck to paycheck and
struggling with debt, then you might need to adjust your
attitude about money. If you use simple strategies to save, then
you can get the items you desire and save your money at the
same time. First, you need to change your attitude about
money. You need to learn to love cash and hate credit and debt.
If there's an item that you want, you need to learn that even
though you could buy it with a credit card, it doesn't
necessarily mean that you can afford the item.
So, in order to save money and get all the items you want, you
need to use a simple strategy. A money strategy isn't difficult
to come up with — the difficult part is committing to it. The
following strategy is easy to implement, but if you don't have
the right money attitude, it's not going to work.
When it comes to luxury items that you want but don't
necessarily need, you should save double the cost that you
need in order to pay for it before you buy it.
In other words, if you wanted a brand-new television with a
ticket price of $2,500, you should save $5,000 before you buy
the item. When you save the money, then you will have the
item you wanted and you'll also have money to put into your
savings account.
Saving twice as much as the price of the item will teach you
the value of money. Remember that even if you put things on
a credit card, you still have to pay for the items eventually. In
fact, if you leave a balance on your card, you'll end up paying
more for the item than you would have if you had paid cash
for it.
So, by putting away twice as much, you will realize how long it
can take to save for an item, and, as a result, you will learn the
value of money. This will help you to change your money
attitude. Money is so easy to spend, so sometimes you need to
make it a little bit tougher on yourself. Put away those credit
cards and use them for emergencies only. Create a budget for
yourself and determine how much money you can put away for
your "must-have" item every month.
If you can save twice as much and pay for your item with cash,
you'll feel great about your accomplishment. Not only that, but
you also don't have to worry about paying interest on the item,
because you've paid in cash, not credit.
If you're having trouble with debt and keeping up with your
bills, then you need to adopt a new attitude about your money
and your credit. Use that new attitude to help yourself commit
to a strategy that will help you get the things you want and save
money for your future.
** How to Get People to Notice You Right Away
By Doug D'Anna, the "Hundred-Million-Dollar Man"
When it comes to marketing your business successfully, the
message that you convey, the demographic that you target, and
how you get that message across are all equally important
elements you must consider. One thing is for certain: the
strategy that you decide to use in order to impress a potential
customer needs to be conveyed in all your various efforts.
Whether you are employing a print ad or word-of-mouth
advertising in order to get your marketing message out, it all
needs to collectively convey your strategy.
While every single person is unique and has a complex
personality, pretty much all of us share predictable behaviors.
Scientists have studied the social aspects of this with a fairly
high degree of accuracy throughout the years. Numerous
studies have shown that we all respond similarly when we are
in similar situations. Those of us in the sphere of advertising
and marketing use this information throughout the business
world to develop job performance metrics and training
methods, and to understand how people will adapt to change in
the workplace.
In the marketing and advertising business, we study our results
to determine consumer response tactics right down to an exact
science. In fact, most Americans don't know this, but we test
dozens of variables to determine what works and what doesn't.
We mail two, three, or four different versions of the exact same
marketing piece to a variety of different homes to see which
offer, headline, or guarantee works best. We may even test the
name of a publication to see what appeals most to people.
We then use this information to hone our message and increase
our advertising effectiveness. We do this all in the hopes of
hitting the readers' buttons, so that they will take action. We
scientifically test every single piece of mail we send out, and
make small changes slowly, one at a time, to understand what
caused the rise or decline in the return rate. Essentially, the
objective is to use the copy to appeal directly to a reader's
emotions — to incite them to buy or to contact the company for
more information. The words we use in our marketing efforts
generally appeal to a person's ego or to something that they
want in life.
This is powerful stuff, because it takes the guesswork out of
marketing and sales, and it tells us what works beyond a doubt — because consumers en masse told us, via their actions, how
specific words will not only influence them, but also reward us
at the same time.
This is why the words you use are so important in your search
to get what you want. And why, when you understand these
principles, you'll be able to scientifically structure your words
in order to get whatever you want — anytime, anywhere. That's
also why how you introduce yourself to others is so important
in getting what you want.
It's the headline of your personal advertisement. It's the five-
second basis on which the other person makes the decision to
hear you out — or close the door in your face. While most of us
like to think we're influenced by logic, studies show that
emotion plays a bigger role in influencing how we act and how
others perceive us.
People feel good when your words promise to fix something
that is bothering them, or when your words add something that
will make them feel richer, more loved, healthier, more
relaxed, or even sexier. Ad headlines feed a basic need for
something that is missing in someone's life.
Your conversations with people must follow the same process.
If you want someone to notice what you are saying, your
opening line needs to be full of impact, such as with an
advertising headline, talking directly to his/her needs.
Let me give you an example:
"Hello Chris, this is Doug D'Anna. I want to tell you about this breakthrough marketing idea that I have developed for boosting sales for ACME publishing by 23%. This idea could easily be reworked for you and can hand you the same results. If you'll give me a few moments, I can explain why."
It's important to know how to talk to people in order to
persuade them to give you what you want from them, be it their
business, their investment money, or their help. No matter what
the situation is, knowing how to get noticed is a great skill to
have.
** How to Get Them to Open Their Wallets
By Michael Newman, the "Money Finder"
A national poll is reporting that people are spending less each
month and don't plan to start spending more in the near future.
News like this may strike fear into the hearts of a few
entrepreneurs. When the average consumer starts to pinch
pennies, some businesses are going to suffer. However, for
those with a little business savvy, or guidance from someone
who has it, there may not be too much to worry about.
You see, although consumers may be lowering the amount they
intend to spend, they are still going to be out there buying
items they need, and some they absolutely want to have.
It all depends on what these items are and exactly how the
individuals have decided to cut their own personal spending.
Some people may cut out their morning coffee and donut to
save a few bucks, while others may opt for the 40-inch HDTV
instead of the mammoth 50-inch model and save themselves a
few hundred dollars.
When it comes to your own business pursuits, take stock of
how your customers are cutting back and weigh the possible
consequences this may result in.
What you want to evaluate is the perceived value of your
products or service to determine how much your customers
may cut back in spending with you.
If you are targeting a specific niche that has few options, it is
possible that their spending may not change. This is because a
niche product has a high-perceived value, since it is difficult to
substitute for a less expensive or completely alternative option.
On the flip side, if you are offering something where there is a
lot of competition and a magnitude of alternatives, you may
want to consider focusing your effort on giving your customers
very good reasons to continue doing business with you.
Whether it is having a special sale or unique offer, it's better to
take a small cut from your sales over losing them completely.
One final point for today: Just because people are saying they
intend to spend less money, it doesn't mean that is what is
going to happen. Needs can change, and other influences could
see that spending goes up. The important thing to remember is
that you want to be as aware of potential changes as you can
be. When you're aware, you're also able to prepare. So have an
action plan you can use anytime you see a change, such as this
one, coming your way. |