September 28 , 2008
Get Help...Get More Profits... Deal with What Life Has Dealt
You... Is Your Business Newsworthy?... A Lucrative Home
Business...
** Get Help...Get More Profits
By Adrian Newman, Founder of e-Wealth Daily
It's a pretty fair assumption to say that not every entrepreneur is
an expert in every aspect of business. If you're a small-business
owner, you will learn your strengths and weaknesses pretty
quickly — and you will also learn the value of hiring good help.
The problem is that hiring someone on a full-time basis can be
costly. In fact, many small-business owners end up going it
alone, which means that they have to deal with the areas they're
not as strong in. "Outsourcing" has become a very popular term
these days, as small businesses grow and the need for expertise
and cost-cutting grows along with them.
Outsourcing the help you need to an independent consultant
can save you a lot of money and gain you the expertise that you
desire. This can be anything from web design and e-commerce
help to marketing help and administrative assistance.
With this option, you'll get someone who has both experience
and specific skill sets. Plus, you can hire them on a contractual
basis, so if they don't work out, it's easy to let them go. You
might only need certain tasks performed once in a while, so
why hire someone full-time or even part-time when you can
hire them just once or twice?
By hiring a consultant, you don't have to worry about paying
him or her a salary or benefits, or having to deal with the
hassles of setting up your business to take on an employee.
You get the task you need help with performed by an expert
and you pay only for what you need to have completed at the
time.
Say, for instance, that you land a huge client. You might need
an extra person to take on an administrative position. You can
hire a "virtual" assistant (a consultant who does the work
online as opposed to from your business location) for a short
period of time to help you get organized and put together your
project.
You might be starting out and might not know a lot about web
design, for example. You can outsource help in order to get
your web site up and running, as well as get it set up with e-commerce capabilities and everything else you need to take
orders and payments online. You might need this person once
in order to help you get started, or you may need them a
number of times, but not frequently enough to constitute hiring
them on full- or part-time.
There are a lot of independent consultants out there looking for
work. They come cheaper than hiring a large company's temp
or taking on a full- or part-time employee — and they will still
be able to do the work that you need them to do.
Keeping costs low is extremely important when it comes to
running a small business — and just as important is being able
to keep up with the bigger companies in terms of quality and
expertise. Outsourcing work could be the option that you need
to take advantage of in order to get your business running more
smoothly. It could help your business flourish without your
having to spend a ton of money.
** Deal with What Life Has Dealt You
By Doug D'Anna, the "Hundred-Million-Dollar Man"
I marvel at fate and you should, too. Some people subscribe to
the belief that fate is the name for those things that they cannot
change. Others do not subscribe to it at all, professing that
everything that happens in life is under some form of control. I
think that both of these types of people must become frustrated
at some point or another when those definitions just don't pan
out for them.
I believe that we are dealt situations and that it is up to us to
figure out the correct way to respond to them, bring forth the
good in them and nurture them into useful, meaningful events.
I believe that fate is an outcome determined by our response.
And in order for our response to be positive, we need to
analyze the way we do a few things.
To be sure, looking at the good moments in life is easy. But
many people run from their mistakes, hide themselves away in
either guilt or shame. We are all human, and we need to accept
the fact that life will deal us blows. The important part is that
we review what has happened leading up to, during, and after
these events to determine what we could have done differently.
You should never be afraid to look at your mistakes.
Everybody gets knocked down, and the only way you truly fail
is if you don't get back up. Even heroes fail. Again, nobody
bats 1,000. Not Barry Bonds. Not Tiger Woods. Not even the
great Michael Jordan made all of his shots.
The key is to take those misses and make sure you learn from
them in order to win the next game, the next season. We need
to establish changes that will ensure the mistake doesn't
transpire again. Set a new course for ourselves; change our
behavior, our habits, our way of thinking.
I believe that the most important things you can do to "get back
up" from the obstacles that knock you down are: 1. Know that
these hurdles are simply the natural course of events; 2. Learn
from them.
** Is Your Business Newsworthy?
By John Hurd, Chief Wealth Researcher
Every morning, I check out the news looking for interesting
tidbits at home and around the world.
One day, I'll read about the latest scientific discovery and then,
the next day, I'll get caught up with elections and debates.
I also find it a pleasure reading the smaller news items about
local events and, more often than not, about local businesses.
Now, getting your business in the news may sound like you
need to be doing some life-changing stuff. However, that's not
quite necessary; in fact, getting your business in the news may
be easier than you think.
For instance, a friend of mine runs a small yoga studio. She has
a good number of students, but wanted to expand her customer
base. So, she decided to offer yoga classes for children.
However, telling her neighborhood about these new classes
started off as a bit of a challenge. Her advertising budget was
too small to take out any ads. But she didn't want to give up.
Well, she knew that many of her students also read the same
newspaper. So, she called up a reporter and will soon have a
short article about her new children's yoga classes.
This simple trick to increase her exposure to potential students
is not only effective, but it's also basically free.
Promoting your business doesn't need to be complicated or
scary. Simply get the word out any way you can; if you're loud
enough, the right people may just hear your message.
** A Lucrative Home Business
By Michael Newman, Self-made Millionaire
There is a business out there that is lucrative, fun, exciting, and
cheap to start and, most importantly, it provides entrepreneurs
with the ability to make a number of products that can generate
a continuous cash flow. In addition, the barriers to succeeding
in this business are almost nonexistent. The business is
information marketing, and it has made lots of money for lots
of people.
What you need to get started in information marketing is an
idea, skill or knowledge in a particular field. That's it. So, for
instance, let's say you've been working in sales for the past 15
years and over that time you've developed an understanding of
the various techniques and intricacies involved with closing
deals. Clearly, you have skills and knowledge in a field that is
quite popular.
Well, to create an information product, all you have to do it
take those skills and package them in a book, report, series of
reports, or any other medium you please. The thing is, you
don't even have to be writer to accomplish this, and you don't
have to drop all kinds of money on production. All you have to
do is create an-easy to read, straightforward manual and print it
off cheaply from home, or at a store like UPS.
Actually, you don't even need to print it off. You can distribute
the products online as e-books and use an e-mail newsletter to
reach your audience.
Info products don't need to be examples of perfectly written
English. All they have to be is readable. Your customers aren't
looking for an entertaining read; they're looking for
information about how to do something. And the beauty is that
there is really no limitation on markets. Whatever your
interests are, there is likely a market for your product.
On Wednesday, I'll talk about some of the income potential for
info products, as well as some of the hot topics sweeping the
industry. |