October 4, 2007
You’ve Got to Finish... If You Never Try, You'll Never
Know... One Thing You've Got More of Already... The
Importance of Evolving... and More.
** You’ve Got to Finish
By Adrian Newman, Founder of e-Wealth Daily
It’s October and the baseball season is coming to an exciting
conclusion.
On Sunday, the New York Mets were eliminated from the
postseason after leading their division for most of the year. The
collapse was one of the worst in baseball history.
And then on Monday, in a one-game showdown to determine
who moves on to the next round, the San Diego Padres blew a
two run lead in the bottom of the 13th inning to allow the
Colorado Rockies to advance to the playoffs.
And then on Tuesday, my friend Frank announced he was
giving up his latest business venture and was going to try
something else, for what seems to be the 10th time in 10 years.
So what do the Mets, the Padres, and Frank have in common?
They couldn’t finish what they started!
Tony has always had these exciting ideas. He gets pumped up
with the more research he does and he sells his new venture
with award-winning enthusiasm.
And at first, I bought into it. Whether it was his water filtration
business venture or his coupon book idea or becoming a real
estate mogul, Frank had the support of me and our other
friends.
The problem was that he couldn’t finish the job.
For example, the coupon book idea was to create a coupon
book for local retail businesses and sell it through direct mail to
surrounding neighborhoods.
At first, Frank was raring to go and even I invested some
money into his plan.
Things started okay and he was able to get enough businesses
on board to get started. When laying out the coupon book, he
realized he needed eight more businesses to fill it, increase the
page count and, thus, get a break on the price to print it.
Unfortunately, he struggled during this “stretch run” and not
only wasn’t able to fill the book, but he also actually lost
customers who had signed up at the very beginning and were
mad about the delay.
So instead of pounding the pavement or doing more research,
he just gave it up, and when I last spoke to him, was running a
seasonal restaurant in a beach town.
It’s great to start something new and for anyone who is looking
for money sources, starting something new can be a real boost.
However, remember to finish what you started because if you
don’t, you’ll just be on the outside looking in, no matter how
good things were looking in the recent past.
Just ask the Mets, the Padres and Frank.
** If You Never Try, You'll Never Know
By Doug D'Anna, the "Hundred-Million-Dollar Man"
There are people in this world who will inevitably set
themselves up for failure because they're afraid to pick up the
phone in their quest to get what they want. Wayne Gretzky
once said that, "I miss all the shots I don't take." By failing to
see the phone as the key tool to get what you want, you may
never get the job, the raise, or the refund — you name it — that
you desire.
My friend, Tony, who is one of the top realtors in San Carlos,
California, has painted his phones green. Why? Because he
knows that it is the shortest route to getting listings, clients, and
sales.
In fact, every day from 9:00 a.m. to 12:00 p.m., he calls 200 —
yes, that's 200 — contacts, prospects and friends, looking for
new business. Yet, those who are unemployed or dissatisfied
with their work struggle to pick up the phone to make just one
phone call.
For some people, it's the fear of rejection; for others it's the
inability to know exactly what to say. For Tony, it's a breeze.
You see, he has scientifically figured out how many calls it
takes to get an appointment, how many appointments it takes to
get a listing and, most importantly, how much each hang-up
call is worth.
Tony sees the phone not as an obstacle, but rather as a
stepping-stone to greater success and wealth. So while
hundreds of thousands of unemployed people stare at the
phone, not knowing what to do, Tony considers it his personal "money line."
A lot of people look upon their phone with fear, yet Tony sees
it in a very different light. As he has told me, nothing gets in
the way of his calling people. Nothing. Tragically, people who
are dejected about not having work fear the phone. They get
caught up in their negative emotions about their immediate
circumstances and uncertainties about their future. It's a
normal human reaction. Have you ever known someone who
has been unemployed for months, even years, at a time? It's
not that they are unskilled. It's not that nobody out there is
hiring.
As a result, they use the same ineffectual approach repeatedly
to no avail. They use the same prospecting methods as
everybody else and they don't attempt to think outside of the
box that they have lived in for so long. They become
complacent about who they are and what's going on around
them. They sabotage their own potential because they are
afraid to use one valuable tool: the phone!
You may think this is a strong opinion, and I can appreciate
that. But don't forget that I, too, have been among the ranks of
the unemployed. And when you are unemployed, you share the
same plateau with professionals and job candidates alike. Your
circumstances are identical, no matter what your experience or
education is. You feel helpless. You feel incapacitated. You
feel uncertain. You feel vulnerable. But you can get over these
feelings. Those who learn to use the phone will make more
contacts than those who simply send out a resume and wait for
others to contact them.
Call me old fashioned, but the phone is one of the quickest, most effective means of both reaching and impacting your
audience. Don't get me wrong: I love e-mail, too. But when it
comes to securing a job, an account, or even a date with the
love of your life, there is no better way to do so than by calling
these people personally.
A lot of people can't do business over the phone, for some odd
reason. They are inexperienced at how to handle conversation
and don't feel as though they will have any luck in persuading
the contact to call them back. For me, the phone has been the
quickest way to get what I want — and it can be this for you,
too.
In order for this to work, you need to have a good
understanding of the listening, questioning, and basic
communication skills that will ensure you receive a response.
Your goal in any telephone conversation should be to reflect
the customer or prospect's mood, and to ensure him/her that
you can meet his/her needs, demands, or expectations at any
time.
The final step is to get some type of commitment from them,
even if it is to agree to a follow-up conversation. People will
have higher expectations of you during a telephone call than
they would in person, simply because you initiated the contact.
They expect that you have an intimate purpose for
communicating with them and for taking a moment of their
time.
Everyone's expectations are unique, but every person wants the
same thing from you: to get to the bottom of an effective spiel.
They want to know what you want from them. So pick up the
phone and fill them in — you'll be glad you did!
** One Thing You've Got More of Already
By John Hurd, Chief Wealth Researcher
Whether we want to admit it or not, we're all getting older.
Wait one second though, because getting older isn't as bad as
we've been led to believe. Here's why.
I'm willing to bet you've seen a lot in your life. You've
witnessed events that have made the history books. You've
seen products come and go, all claiming they will change the
world... and it's true that some of them certainly have.
Now, the question is, what are you going to do with the one
thing you've got going for you? Something that all those young
kids in colleges with their noses buried in books simply don't
have.
What are you going to do with all of the life experience you've
got stacked up under your hat? It's no good to you — or anyone for that matter — if you just leave it there out of sight.
You've got to get out there, share your experience and find the
people who are going to listen.
I'm almost certain you've seen changes happening around you
and something has sprung up in your mind. A thought or two
that could help improve your conditions and make life a little
easier for everyone around you.
I know of inventors and businessmen who are more successful
now, in their ''old age,'' because they have life experience under
their belts, and they're not afraid to use it.
Today, I encourage you to put your ideas down on paper and
start really considering their earning potential. It's time for you
to unleash your true potential and show those young guys
who's the boss.
In fact, you could even profit from your experience by selling
your knowledge to the younger generation that is hungry for
what they can't learn in books alone.
The school season is now in full swing and that means there are
hundreds of thousands of students out there that could become
your paying customers.
Getting started could be a simple as tutoring students if you
have some sort of educational background.
Other fields to consider are offering your services as a mentor
or by giving lectures about your personal experiences. You'll
be shocked to learn just how many people want to listen to you
and absorb everything they can from your words.
Now is the best time to start cashing in on your life experience,
so evaluate what you know and get out there and find the
people who want to learn from you.
** The Importance of Evolving
By Michael Newman, the "Money Finder"
In business — much like in life — it’s important to evolve. Just
because you have been doing something for a long time, your
comfort level has no bearing on the need to keep up with the
times. Staying ahead of the competition and giving your market
what they need never lose importance.
It’s always easy once you’ve achieved success to let your guard
down. After all, you’d like to take some time to enjoy the fruits
of your labor. Well, go right ahead. But during your down
time, reflect on what it was that got you to the level you’re at.
When I recollect my business success, there is always one
theme that keeps arising: drive. Being driven means it’s
impossible to feel as though your work is complete and, no
matter what you’ve accomplished, there is always room for
improvement.
It means don’t sit pretty and gawk at past achievements, but
stay motivated on how to improve upon them. Regardless of
how perfect something seems, it can always be bettered in
business.
If you’re having trouble staying driven, here are a few tips to
get you back on track:
- Remember what it was like when you started out. When you started out, you were hungry and innovative. You knew you possessed the idea that could change the world and bring about all kinds of money in the process. You wouldn’t take no for an answer as you began building
your own successful business.
By recalling the hunger
that was once inside of you to succeed, motivation
should follow suit.
- Take a look at your competitors. See how they’re coming along and what you may be required to do to improve your business. Look at ways to differentiate your business so it looks more attractive to customers.
- Observe the market. Look at new demands on your industry and how your business can grow to meet them. Find ways to expand by keeping up-to-date with the latest innovations.
It’s very rare for the business world to become stagnant. When
you find your business is sitting pretty while the world around
it evolves, take action and ensure you don’t get left behind.
Finding ways to stay motivated will not only help the success
of your business, but it will keep you on the cutting edge. |