November 9, 2009

It Just Takes a Little Focus... Managing Expectations... The
Opposite of Success... The Digital Info Marketer... and More.

THE E-WEALTH DAILY BULLETIN

Monday, November 9, 2009

It Just Takes a Little Focus... Managing Expectations... The
Opposite of Success... The Digital Info Marketer... and More.

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** Stay Home and Grow Rich!

Everyday, ordinary people, just like you, are already living
their dreams and enjoying financial freedom.

Patrick runs a $2,000,000.00 business born from his love of
antiques. Bill saw $70,000.00 in one month with information
about local wineries. And Michael now enjoys the ultimate
freedom his business brings him every day.

How have they done it? Click on the link below to find out:

http://www.lombardipublishing.com/ads/imi_ewd/index.asp

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** It Just Takes a Little Focus
By Adrian Newman, Founder of e-Wealth Daily

A good friend of mine once said to me, "Give whatever you're doing 100% focus and you'll succeed in doing it."

He's bang on correct.

Yet, in today's world, we are constantly distracted or pushed into becoming frantic multitaskers.

Not that multitasking isn't a great skill. In fact, I think that people who are expert multitaskers have more focus than those individuals who only do one thing at a time, because they can't focus on many things at one time.

Unfortunately, there are others who can't seem to focus on one thing. These people never see things through to the end and usually leave jobs unfinished. And let's face it: sometimes we've all done it.

Sometimes it's the little things such as reading a book or finishing a home project that get left by the wayside. However, other times, it's something much larger that we neglect, such as a project at work or filling out tax forms. You just can't complete the task at hand, even though you know that, when you do, you'll be much better off.

Focus is especially important when you are trying to gain wealth. You have to keep your eyes on the prize. However, I know it's tough, because of the obstacles and rejection that you might be facing.

But I've got some great news for you:

Everyone has had to face obstacles, rejection and adversity on their way to success. If they didn't, they wouldn't be able to repeat that success.

Look at any successful person out there and chances are he had to struggle with some sort of adversity before he became successful, and then used what he learned from his adversity to repeat success over and over again.

That's why there are so many washed-up actors and athletes out there. Because they make their money on natural talent and become coddled, almost babied, afterward. When it all ends for them, they can't adjust to life's challenges and some of them ultimately end up failing.

It's the smart ones who focus on new challenges or focus on preparing for their new life that end up succeeding.

So write down your goals and how you realistically plan on achieving them. Then, give them 100% focus, regardless of the obstacles and adversity you may face, and then make this your most successful plan ever.

Ages ago, I worked for a small company that had doubled its size in just over a year.

When the company started, the employees and the owners were in constant communication. There was an open door policy that made everyone feel connected. There were company outings and group sessions to help improve service, while at the same time improving the morale of everyone who worked there.

The owners often talked about the "company culture" and became involved in the lives of their employees.

But, the company soon began to grow at an incredible rate. Those who started with the company saw promotion after promotion and it looked like the sky was the limit. However, many of the new employees became upset. The culture they had heard so much about when they started seemed to no longer exist.

The outings, the face-to-face meetings and everything in between fell apart because there were just too many people.

As a result, there was a lot of turnover, as people came in expecting a tight-knit group and left when their voices seemed unheard.

Now, this company is still thriving, but they've had to make a change. They now educate new employees about the new culture and what to expect. Rather than letting the old stories flourish, they have new stories of much larger groups and how to make your voice heard in a big group.

Managing expectations is important, whether your small business is growing or whether you're attracting new customers.

How many times have you received a flyer in the mail and rushed to the store only to find that the items on sale are few and far between? Your expectations weren't properly managed and, as a result, you probably were a little upset.

The key here is to follow the old adage "honesty is the best policy." It's okay to add an exciting flare to your ads or job postings, but make sure you're setting up your prospects with an idea of what they'll actually get.

Last Thursday, I took a look at how paying attention to trends can help you build a successful business. Of course, you don't always have to take advantage of a trend to make money. Sometimes, you can grow a business by going against the grain. You may have to work a little harder to convince people to use your business, but there is still a great opportunity for success. Taking the road less traveled can often produce great results.

Some people may see trends as opportunities to jump on the bandwagon, whereas others decide to take a different approach and pursue contrarian, or opposite to the mainstream, opportunities. These opportunities are usually developed as specific niches in the face of large-scale trends. Sticking with the theme of healthy living, there has also been a somewhat of a "counterculture trend" that has brought success to a number of small business owners. For instance, some specialty hamburger, pizza and ice cream parlors have come along to supply the fatty, delicious snacks that have been abandoned by mainstream trends.

The key to finding success in opposites lies in specialties. For instance, if you want to open up a hamburger restaurant across the street from a health food store, knowing that the current trend is towards health, you'll have to sell your customers on the unique, delicious flavor of your calorie-filled burgers. Offer burgers that you may not be able to find anywhere else -- using fancy sauces, extravagant toppings and unique flavors will help -- to capitalize on this opportunity. The more specialized you can get, the better.

Generally speaking, when something is increasingly specialized, people tend to hold it in higher regard. For instance, even though a restaurant like T.G.I. Friday's may have a pasta on the menu, most would assume it's not as good as lasagna at the Italian restaurant around the corner.

Whether or not you decide to go with or against the grain, you'll need to conduct the proper research before you decide to venture out and start a business. The best way to research is to look at the competition to see what it is they are/aren't doing, talk to potential customers about whether or not your idea seems feasible, and conduct small tests using sample products to gauge demand. When you've done your research, you'll know when the time is right and, when it rolls around, you'll be ready.

** The Digital Info Marketer
By James Burt, Online Marketing Expert

The other day, a colleague sent me a link to a video he had just made for his business. This video sure was something to see. It was a full-blown promotional video for my friend's business, not just a run-of-the-mill grainy shot of a talking head. This had great graphics, voice-over narration, and a very professional look.

This is certainly an impressive way to present your business. And, while a video may seem like a daunting task to create, I'm seeing this more and more as info marketers integrate video into their web pages as an additional feature to their text sales letters.

When I got talking to my friend about his video, he gave me all of the details as to how he created it. Not too long ago, videos used to be a huge contract affair and cost a lot to create. But it isn't like that anymore. It can be cheap and you can create one right in your home or office.

My colleague outlined everything to me that he had to do to create his video, and it's a good list for you to use to produce a good info marketing promotional video:

-- Start with a plan: There's no need to waste your time and money without first creating a plan. How long do you want your video to be? What is the message you want to get across? What type of "shots" or images do you want to present? In the end, your plan may get scrapped as you start shooting. But, by laying the groundwork, you'll be able to get started sooner, and save money by not wasting your time.

-- Create a script: Apparently there is an old adage in the theatre that goes: "If it ain't on the page, it ain't on the stage." I know from some reading that this isn't always true, especially in improv and in a lot of filmmaking as well. However, when you are doing a promo video, a good script with dialogue is, if nothing else, a great reference. When writing your script, keep it simple. Just write down what you want to say and then change it as you go.

-- Think digital: Many camera stores will allow you to rent a good quality digital video camera. Digital video means it is much easier to load your video on to the Internet. If you have a newer computer, you may already have editing software. With a digital camera, getting your footage on to the screen can be as easy a connecting a cable.

-- Don't be a critic: Once your video is shot and edited, watch it over, but don't be too hard on yourself. Keep some notes on what you wanted in the video and make sure it's all there. Remember that your video serves the purpose to promote your business. Your info marketing business. Looking good is, well, good, but it should ultimately be another vehicle for delivering information.

Videos are popping up absolutely everywhere. The benefits of making a good info marketing promo video may not be apparent at first, but if you notice your competition creating them, it may be time you gave it a shot. Your moving image can be the ticket to your business' success!