November 10, 2008
Is it the End of Excess?... The Other People (OP) Rule... And
the Winner Is... Cashing in with Clotheslines... and More.
** Is it the End of Excess?
By Adrian Newman, Founder of e-Wealth Daily
About five years ago, if you asked the average person what
their dreams were, many would say they want a luxury car, a
spacious home and the freedom to travel.
But now, that same question yields answers that are more along
the lines of simply having any home and having the money to
continually pay for gas.
While people may now want slightly simpler things, there are a
few constants that, no matter what happens to the economy,
people will stand want and pursue them to the best of their
ability.
The first universal want is security. Feeling safe, either in the
comfort of your home or with friends and family, is something
we all strive for. When our safety is compromised, we'll do
anything to get it back.
While many people may feel safe in a gas-guzzling SUV, the
environment movement has been shifting this perception for
many people. Safety can now be tied to environmental
responsibility and you can expect to see more and more
products and services advertising their environmental benefits
in the coming year.
The next constant want is for freedom. The freedom to choose
and the freedom to act how you want. You'd be hard-pressed to
find anyone who doesn't want and enjoy personal freedom.
As we age, it becomes easier for us to lose some of our
freedom. We're hindered by aging bones and muscles, yet we
still desire our freedom. Products and services that allow us to
maintain our freedom will constantly be in demand. From
simple medical supplies to more elaborate inventions, you can
expect the personal freedom industry to continue to thrive.
As you can see, while many people may be scaling back their
desires to more attainable sizes, there are still certain wants that
will never go away. As an entrepreneur, tapping into these
wants could help you connect with a strong customer base and
allow you to see continued success for years to come.
** The Other People (OP) Rule
By Doug D'Anna, the "Hundred-Million-Dollar Man"
For nearly two decades, I have been involved in the testing of
hundreds of national advertisements, the goals of which were
to understand what moves people — and to employ the correct
tactics that would move them.
As a result of these marketing tests — or scientific experiments,
if you will -- I have learned which thoughts, words and
emotions work like magic to attract attention, gain interest,
build desire, and move people to take action in my favor. As a
result, I can tell you with absolute certainty which ideas move
people to take action.
In fact, I have seen one advertisement sell 50% more products
than another and the only difference was the headline! Five
seconds of a reader's attention made all the difference in the
world. This statement dramatizes the huge selling power your
choice of words has in getting others to do what you want. This
is the foundation you will use to increase your income and
improve your life overall.
The most important words are ones that appeal to people's self
interest, because that is at the core of moving people. Have you
ever heard the acronym WIIFM? It stands for "What's In It For
Me?" When you structure your communication around the
WIIFM principle — whether that communication is verbal,
graphic, or written — you will increase your chances of success
tenfold.
If you want other people to do what you want, then you must
know what they want and appeal to their self-interest. For
example, if you want to buy a car at a discount, instead of first
thinking how much money you can save, think about what the
sale will mean to the salesman, then structure your
communications toward helping him accomplish that goal.
In direct marketing, this type of "benefits to the buyer" is
burned into our thinking. The average person thinks solely of
the benefits to themselves. This is why ads that just talk about
how great a company is will usually fail. But if they speak to
our basic needs to save money, improve our health, or show us
how to retire five years earlier, they will strike a chord with the
reader and make a product or service millions of dollars in
revenue.
Begin thinking in respect to benefits to others, and I'll
guarantee you'll get what you want. But if you think about
benefits to you, you'll never move anyone to your way of
thinking. With a few key concepts in your mind and a few key,
scientifically proven phrases in your vocabulary, you will be
able to show anyone the benefits you bring to them — and
you'll be handsomely rewarded when you achieve everything
you've ever dreamed of.
** And the Winner Is
By John Hurd, Chief Wealth Researcher
As a child I loved entering contests. The toy store in the mall
had coloring contests every month and I remember sitting at
my desk trying my best to stay within the lines. When I was
done, my mother and I would head to the mall and my coloring
would be placed on the wall near the cash register.
Now, I don't believe I ever won one of these contests, but I did
get to go to the toy store more often and, as a kid, I don't need
to tell you how exciting it was.
This little trip down memory lane is an example of how
contests can be great for businesses.
One of the largest challenges facing small business owners is
coming up with new ways to stand out amongst competitors
and get customers not only buying but also involved to keep
them coming back.
Contests are a promotional tool that has been around for ages,
and continues to be used in new ways.
One example of how this old concept has been made fresh is in
the online market. Retailers, such as Amazon, allow registered
users of their site to post product reviews. Not only does
Amazon post product descriptions, but they make each product
page into a small forum where people you'd never encounter
otherwise offer their suggestions or warnings about what you
may purchase.
Other companies hoping to get new users to do the same on
their web sites have been encouraging customers to also post
on their sites by having contests built into these promotions.
One store was offering reward points for accepted comments,
while other sites have giveaways for users who comment.
When it comes to your business, what customer comments
would you like to receive? Rather than sitting back and waiting
for them, create a contest that gives you the feedback you want
and rewards your customers in the process.
** Cashing in with Clotheslines
By Michael Newman, Self-made Millionaire
You've heard it before: the economy is caught up in a world of
trouble and countless hardworking Americans are losing their
jobs every month. Well, just because things appear bleak on the
surface doesn't mean that opportunity doesn't abound just
beyond. Because of a combination of factors that are increasing
in popularity like cost-cutting and going green, plenty of
business opportunities exist — you just have to look for them.
Just take a business of selling clotheslines started by a man in
Maine. He noticed that more and more people were using
clotheslines to dry their clothes, so he opened up a retail store
and web site selling clotheslines. What had originally started as
a supplemental income source has catapulted into a full-time
job! He is currently selling a variety of clotheslines with
different features, strengths, components, sizes and prices. The
thing is that he is not alone. There are a number of bg name
companies like Ikea who've noticed this opportunity and are
capitalizing on it as well.
Why are we seeing a resurgence in the old-fashioned way of
doing laundry? Well, there are two main reasons. The first and
most obvious is the cost. As we all know, money is in short
supply right now and any way we can save on our monthly
bills is a definite plus. Even the average energy-efficient dryer
still would cost upwards of $100 a year in electricity, while a
family-size clothing rack can be purchased for less than $40 — and that $40 is a one-time payment.
Additionally, some retailers all see the popularity as a further
shift in the green movement; a movement that can also produce
lots of business opportunities.
As you can see, this flourishing business of selling drying racks
is extremely simple; the key was noticing the need. In a time
where money is tight and people are more and more concerned
about the environment, simplicity may, in fact, be the key to
your moneymaking opportunity. Take a look at the conditions
in your neighborhood and ask yourself what kind of simple
thing you could sell to save people some money, while making
you some. |