November 12, 2008
Use These Strategies to Net More Money... Your 10 Hidden
Persuaders... The Importance of Self-image... Are You Making
These Money Mistakes?... and More.
** Use These Strategies to Net More Money
By Adrian Newman, Founder of e-Wealth Daily
Even if you've scraped together enough money to start a
business, it doesn't mean your money-hunting days are over.
While a successful business will sustain itself, most
entrepreneurs could always use a little more money to help
them get through slow periods, or to expand their businesses so
they'll be more profitable. Fortunately, there are many
strategies for getting more money for your business.
Suppliers: Suppliers are obviously invaluable for getting your
product to market, but they might also be able to help you
stretch your cash further. For instance, your suppliers might
agree to extend your existing period to pay for the product — say, from 30 days to 60 days — so that you can hold on to your
money longer and have more time to receive incoming cash
flow to cover the payment. Additionally, many suppliers will
lease equipment for a monthly fee, so that you'll get to use the
necessary equipment for your business without having to pay
the total cost up-front.
Lenders: If your business has a proven track record, you'll
have a greater chance of securing a loan from traditional
lenders, such as banks, credit unions, and SBA-certified
lenders, than you would have while starting out. You also
might be able to secure better loan rates, as lenders will likely
consider your loan to be less risky because you have some
experience under your belt. So, if you were previously turned
down for a loan, don't be afraid to try again — time could be on
your side now.
Investors: Just as banks will be more likely to send money your
way once you have some experience, so, too, will investors,
such as venture capitalists and angel investors. Investor funds
might still be difficult to secure, however, since many investors
are only interested in companies that have enormous profit
potential. If you are interested in finding investor funds, you
can make the task easier by using an electronic matching
service such as Active Capital (http://www.activecapital.org/),
VC Fodder (http://www.vcfodder.com/), or Garage Technology
Ventures (http://www.garage.com/). With electronic matching
services, you'll pay a fee to be listed on the web sites that
investors use to search for companies to invest in.
Another option is to take on a partner who can bring money
and expertise to your business. Many entrepreneurs opt to
partner up with another company (or several companies) that
have similar goals so that they can pool funds, share expertise,
and collaborate in order to service larger contracts.
Keep in mind that, when you are seeking help from any type of
investor, you'll have to be prepared to give up some control of
your company in exchange for financing.
Your Own Pocket: Although you probably won't want to sink
all of your personal savings into your business for fear of
being placed in a tough spot should an emergency arise, you
might have personal assets that can be used to finance your
business. For instance, if you have equity in your home, you
might consider taking out a second mortgage or refinancing
your existing mortgage to secure a low-cost loan for your
business. Most whole-life insurance policies allow the holder
to borrow against the cash value of the policy. An additional
benefit to this strategy is that, as you're borrowing your own
funds, you'll be paying yourself back in the end — and you'll
profit from the interest on the loan payments.
If you're really in a bind, you can use credit cards as a source
of business capital. This is a convenient method because the
money is available immediately, but it can also be an expensive
option compared to loans, unless you have low-interest credit
cards.
** Your 10 Hidden Persuaders
By Doug D'Anna, the "Hundred-Million-Dollar Man"
On Monday, I told you about the Other People (OP) Rule
and how to use it to help you get anything you want. Today,
I'm revealing my 10 hidden persuaders, or what we in direct
marketing like to call "trigger patterns," which you can use to
get people to do what you want them to do.
1) Ask. Asking questions is the ultimate performance tool
when you want to get a "yes" in favor of your success. Asking
well-crafted, intelligent questions makes a person think more
about what you are offering or saying and lets new possibilities
emerge in the course of your communication. Have you ever
seen how quickly someone jumps to tell you their problems
when you ask? It's that simple, really. Understanding
someone's present needs, wants, perceptions or satisfactions is
only a question away. Once you know what they want, you can
develop a conversation and a strategy to meet their needs.
2) Authority. As a society, we are led by instruction. When we
are young, the lessons of our teachers, parents, and other
authority figures stick in our minds. Cite your experience or
expertise wherever you can, and it is amazing what people will
do. Give them evidence, and they will trust your opinion and
advice. Demonstrate you are an insider who will share valuable
information, and they will invite you into their lives.
3) Reason. If you tell someone up-front why they need
something, they will confide in you. You have already figured
out their needs ahead of time — even before they have,
sometimes. It is our predisposition, it seems, to ask why. If you
listen to children, every instruction they are given is followed
up with the question, "Why?" They rely on hearing a logical
answer that appeases their inquisitive instinct.
4) Care. Remember that saying, "Do unto others...?" People
care about you if you care about them. And they know when
you are being sincere. If you can demonstrate that you have
compassion and a genuine interest, they will be more likely to
trust your motives and consent to whatever you are trying to
offer them. Affection and caring are at the root of our human
needs. If someone thinks you genuinely care about their health
and welfare, they trust that you will not hurt them or take
advantage of them.
5) Commit. This is a big one. If you can show someone that
you will consistently commit to their needs and interests early
on in the relationship, they will come back to you time and
time again. The more you can relate to their patterns of
behavior and their desires, the more you become a fixture in
their lives. Continue to strengthen the bond by reminding them
how long the relationship has lasted in order to get more and
more out of it. "You have been a preferred customer for three
years now, and I have developed a new service bundle that
speaks to your ongoing needs..."
6) Respect. Relate to everyone as someone you know and
genuinely like, and you will earn respect. Communicate like a
friend. Refer to "I" and "you" to gain a sense of intimacy and
trust. Call people by name and engage in knowledgeable
conversations, "Thanks for calling us in, Mrs. Appleby, to
speak about our daughter's behavior in class. It must be a
challenge for teachers this year to have to accommodate the
10% increase in enrollment." Demonstrate that you know the
entire picture surrounding the issue at hand.
7) Reciprocate. Give and you shall receive. Haven't you ever
wondered why these idioms have been around for so long?
People will respond when you give them something first. If
you want a babysitter, offer to watch someone else's kids to
give them a free night out. If you want to make a new friend in
the neighborhood, invite them to dinner. If your co-worker's
mother-in-law passed away, send flowers. If you are in
business, thank your customers for their loyalty by sending
them a token of your appreciation. You can give away a free
sample, some valuable information...anything that offers
perceived value.
8) Exclusivity. People's egos are such that they like to believe
their possessions are of a higher value than someone else's. If
you can create a demand, you drive up the perceived value of
what you are offering, whether it's a tangible product, your
advice, or your knowledge. In order to show exclusivity, you
need to set a deadline of some sort — a specific number of
people you are letting in on some information, a time frame
they must meet, some type of qualifier that creates a sense of
urgency to get in on the deal.
9) Social Acceptance. You might think this is the opposite of
exclusivity, but it's not, really. Because, while people want to
be unique, they also want to be a part of something that is
socially proven. If you can create a perception that everyone
wants in or everyone wants to be a part of it, you are really
strengthening your testimonial.
10) Storytelling. If you can use a real-life analogy or metaphor
for the point you're trying to make, it is conveyed more
powerfully to your listener or reader. Make sure it's relevant.
Personal stories trigger emotions in people who might have had
similar experiences, and these stories dramatically influence
their behavior. Always leave someone with something to think
about.
** The Importance of Self-image
By John Hurd, Chief Wealth Researcher
When you look at yourself in the mirror, what do you see?
Sure, it's basically just your reflection, but seeing the image of
ourselves is often more than just what our eyes pick up. Some
days you'll look at yourself with pride and admiration, while
other days you may look away quickly and begin to feel
ashamed.
While your reflection in the mirror may not change too much
over the course of a week, your perception of yourself certainly
can. And it is important that you not only address these
feelings, but also take steps to keep a constant and realistic
view of who you are.
On what days do you mostly look upon yourself and negative
feelings creep up? Most likely these are the days when things
don't seem to be going in your favor. These are the days when
the weight of the world comes crashing down around you. The
days when it feels like there's never enough time or money.
Now, it may feel like your only option is to crawl back in bed
and hope you can weather out the storm. But, as an e-Wealth
Daily reader, I believe you're not the type of person who gives
up easily.
More than a few years ago, there was a morning when I looked
at myself in the mirror. What I saw was disappointing. I'd
gained weight and had huge bags under my eyes. At the time, I
was looking for direction and on that day it felt as if all my
searching was for nothing. It goes without saying that I had a
pretty poor self-image; I saw nothing but flaws.
But I knew I couldn't let the world continue to walk all over
me. That morning I put on my suit and marched out the door to
uncover everything the world had to offer. And I believe that
I've found direction and I want you to know that you can, too.
The next time you look at yourself in the mirror and don't like
what you see, realize that you do have the power to change
yourself for the better.
** Are You Making These Money Mistakes?
By Michael Newman, Self-made Millionaire
It may sound strange, but sometimes the biggest barriers to our
wealth creation come from the decisions we make with our
money. In fact, many people sabotage themselves from gaining
wealth, keeping themselves poor by making questionable
decisions with where and how they choose to spend. The only
way to truly create wealth is to notice what you may be doing
wrong, then doing everything you can to fix it. Here are some
of the biggest problems facing people from building wealth:
Living in Excess: It seems like most of the articles about
saving money all have to do with cutting tiny costs by doing
thinks like by making your own coffee, cutting coupons and
other ways to shave a few bucks from your monthly expenses.
The truth is, it's not necessarily the small stuff people should be
worrying about. Many people who are in financial trouble got
themselves there by spending too much money on big-ticket
items like their house or their car, resulting in monthly
payments they can't really afford. If you're being stretched to
the limits because of these big-ticket items, it may be worth
considering a switch.
Addressing Needs and Wants: Another way we sabotage our
pocketbooks is by failing to recognize the items that we need
from the items we want. Sure, designer clothes and HDTVs
exist and, thanks to marketing, we believe that we truly need
them. The truth is that we do not. All we really need to survive
is food, water and shelter; everything else is extra. Make sure
when you allocate your spending to focus mainly on your
needs, rather than wants that can put you further into debt.
Focusing on Short-term Costs: Generally speaking, the lower
the monthly rate you pay for a given item or service, the more
it is costing you long-term. This is because the longer it takes
to pay something off, the higher your interest rate is. It's
important to factor in the true value and cost of an item for
service, and not get lost in the ways businesses dress-up their
prices to make them seem more affordable.
Not Saving: When you don't have any money saved, you are
leaving yourself vulnerable to any essential expenses that may
come your way. For instance, if you don't have any money
saved and you find yourself out of work for a short period, or
you are hit with an unexpected bill, you will have to rely on
credit to take care of your expenses. Doing this will only throw
you deeper in debt, making it much more difficult to get out.
It is these small and simple things that keep many people from
building wealth, while keeping them entrenched in debt. Try to
pay attention to how you're spending and managing your
money to create positive financial change for yourself and a
bright financial future. |